MailChimp

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  • Mailchimp is a hosted email application that is user-friendly and free if you have less than 2,000 subscribers
  • A great email to for sending to warm lists (e.g. customers and prospects)
  • Features:
    • Provides templates and an HTML editor
    • Tracks opens and clicks
    • Manages unsubscribes
  • N.B. MailChimp make it clear in their terms that you can’t use purchased lists, and may penalise you if it suspects you of doing so (e.g. prevent you from sending emails if your lists have a high bounce rate)