Infographics

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Given the popularity of infographics, you’d be wise to consider using them to help achieve your content marketing goals. They can be great for social sharing, blog fodder and inbound links.

This blog helps you plan the designing of infographics by answering three simple questions:

  1. What type of infographic do we want, and what type of data will we be collecting?
  2. What parts of the infographic do we know already, and which parts will the designer determine?
  3. What basic graphic elements would we like to use and how?


How to create an infographic

Step 1: Gather your content and data You can either collect secondary data or conduct primary data. Ensure to cite your sources and to keep your infographic uncluttered. With all the URL's, a great way is to have a simple URL at the bottom of your infographic that links to another page listing the individual contributors.

Step 2: Choose a template

You must next choose the layout of your content, ie the template. You can find 5 free templates in PowerPoint here.

Step 3: Customise your infographic

Choose a title, put in your content and adjust the format. While it's the most time consuming, it's also the most fun. Make it work for you! Adjust the layout and graphics so they're relevant to your data and that's it. Now you have a professional looking infographic which didn't cost you an arm and a leg and can be done in less than an hour.

Step 4: Publish it

Lastly, all you need to do is promote your infographic. Use whatever channel is best suited to your content and those who you're targeting.