Influencing

Influencing is a paid site by Media Connect, and is a great tool for managing PR. It works in a similar way to PR Newswire allowing you to not only reach a greater audience, but also track those who have read release, those who have clicked a link etc. Influencing also allows you to find and research journalists, as well as create and build on a contact sheet based on those who have engaged with your release.

PR Opportunities Tab

This site, as mentioned previously, allows for tracking and publishing, however it also can help to seek out opportunities relevant to you content. From the home log in page click on the ‘Find PR Opportunities’ tab which will allow you to search their opportunity database to find upcoming articles listed in features lists and editorials calendars which may be relevant to the content we are trying to promote.