How to structure a presentation

Great introductions are impressive and memorable. But they are the least important part of your presentation.

The most important part is the conclusion. where will you leave them? As with any tactic, you need to take them from somewhere, to somewhere else, or your time is wasted. Think about where they are likely to be in their journey before your presentation starts, and logically where you think you can get them to in a presentation. And that - the end - is where you start. So:

  1. Write your conclusion – think about what you want them to think or do when they leave, and ID what you need to say / show / do to achieve that outcome
  2. ID the journey - Work out what needs to have been laid out, in what order, for you to have earned the right to make that conclusion. Presentation skills company Rogen recommends you go with the following three
    1. Context (background knowledge they need)
    2. Content (your main idea)
    3. Form (examples)
  3. ID the content – What is the detail of each of these journey blocks?
  4. Write your introduction – What will get them in the mood to be ready to receive your 3 messages?

Consider also this TED talk from Julian Treasure

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