How do the new algorithms impact backlinks?
Google algorithms aim at improving the search engine results by gratifying high quality websites and reducing the chances of autoblogs and poor quality websites of ranking high. Whether efficacious or not, some changes did take place and many webmasters have found it difficult to improve their SERPs, using the same old backlink building techniques.
Some of the top Google expert’s claim that the Google algorithms, such as Google Panda, update rendered the “low quality” backlinks worthless and that if you want to see some upward movements, you should aim at getting quality links from high authority sites only. The truth is that this is more of wishful thinking on their side rather than the fact – a quick look at some of the well-ranking websites shows that both quality and quantity matters. While getting contextual backlinks from high authority sites is as powerful as ever, building thousands of back links, even from forum signatures and blog comments, some of which coming from PR0 pages and some of which no follow, seems to help a great deal. Whether your site ranks well or not depends on various factors, some of which the age of the site, its content, its on-site optimization, and structure. When you have two sites, which are well-optimized, have relevant and unique content, and are built on aged domains, then the one with more and better quality backlinks is likely to be ranking higher.
The new algorithms have impacted the SEO industry significantly with the focal point being to level the playing field. This means creating opportunities for small businesses, companies and brands that build quality websites and generate loyal and vocal fan followings to rank higher.
In a nutshell, the impact of the new algorithms is two-fold:
1. Devalues the rankings of low-quality sites and kills off content farms who have managed to build relevance by taking advantage of how the system works.
2. Increases the rankings of high-quality and local web sites by judging relevance based on factors that are less easily manipulated, like the “likability” of a site by influencers and metrics like time on site.
Google’s mission is simple: provide relevant search results for people.