Google authorship authentication

<cshow logged=1 ingroup='sysop'>For instructions on how to set up Authorship on the align.me website, see this wiki.</cshow>

Basically, there are four things you need to do on your regular blogging platform:

  1. Create a good Google+ Profile
  2. Sign up for Google authorship
  3. Register your profile either one of two ways
    1. If your email address is on the same domain as your blogs, simply provide your email address. Make sure your work (e.g. blogs) all contain a clear 'byline' that exactly matches the name you used in your Google Profile (e.g. by John C Smith).
    2. If it is not, the process is a little more tricky. You need to link your Google Profile and your blogging 'about' page to each other. Your 'about' page is also known as the author page. On a single-blogger site, this 'about me' page can be any page on the website. However, on a multi-blogger site, it needs to be the individual author's bio page.
      1. From the Google Profile, edit the 'Contributor to' section and place a link to your author page on your blog. Google+ will automatically insert a "me" tag in this link (previously rel="me").
      2. In the author page, link to your Google Profile page (copy the URL from the Google - it will look something like this:
        <a href="https://plus.google.com/109412257237874861202?   rel=author">my Google Profile</a>
        Including the rel="author" parameter in the link to your profile. This stops others claiming to be you.
      3. Now this is the step I am least confident in the validity of given, changes at Google. you may not need to do it. Make sure your blogs or other contributions all contain links to your Google profile asserting authorship by inserting the rel="author" tag within the link. The easiest way to do this on a blog is to make sure that every automated link that refers back to your 'about' section in the blog platform contains this tag, and that the 'about me' page in turn links to your Google profile using that same parameter
  4. Test if your setup is working by using Google's Rich Snippets tool

For guest blog entries on sites other than your main blog, you can still claim credit. Two steps

  1. Insert the following into your guest blog entry.
    <a href=”[put your google plus url here and remove the square brackets]?rel=author”>Your Name</a>
  2. Add a link in your 'Contributor to' section of your Google Profile to this guest site, or to the individual blog entry.

See more on the Google help pages. But this from VerveSearch might be even more clear

More:

  1. The really easy way (links individual blog posts directly to Google profile, and vice versa):
  2. The trickier way (links individual blog posts to author page, which links to Google profile, which links back to author page):
  3. Troubleshooting: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1306778
  4. Official process as described by Google: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986&expand=option2
  5. Really good and comprehensive steps on how to set it up via three different methods: http://searchengineland.com/the-definitive-guide-to-google-authorship-markup-123218

Once your authorship has been established, the next step is to create credentials for your overall site. Just as rel=author is a 2-way authentication for a person, rel=publisher does the same thing for a web site - linking the site (usually the home page) to the company profile on Google Plus. This has a big impact on SEO as your brand will now be protected by enjoying priority positioning in the search results.