align.me’s Funnel Logic™ is a sales and marketing management and planning system used to increase prospect progression through the sales funnel, and improve sales and marketing effectiveness.
It is the “belief system” which underpins the success of all our clients. At its core are four key principles regarding how sales and marketing are conducted in the best-run businesses:
1. The aggregate Sales/Marketing function should build its activities around a clear and singular view of the buyer’s journey (not the sales cycle);
2. This journey should be dimensioned (how many prospects will progress through each stage of this journey over time);
3. The plans of Marketing and Sales should detail how they intend (together) to cause this progression; and
4. The actual progression should be measured, so that tactics which work can be bolstered, and those which do not can be shelved.
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