Our B2B marketing team members are experts in building your sales and marketing plan, building your skills and capabilities in both sales and marketing, and helping you to execute your plan. Our dedicated B2B marketing specialists are ready to do whatever it takes to make your business grow.

MEET OUR B2B MARKETING TEAM

Hugh Macfarlane

Hugh Macfarlane

Founder & CEO

Hugh is deeply passionate about empowering businesses to align their sales, marketing and delivery to focus on the process of their buyers.

Hugh has proven his belief in a buyer-centric approach by successfully leading literally hundreds of marketing growth projects in six continents. He has also trained thousands of B2B marketers throughout Asia Pacific, Europe, Africa, North America and South America, and built sales processes for both small businesses and enterprise-level companies.

As a widely published writer and speaker on all matters “funnel”, Hugh has cemented himself as a thought leader in his field through the publication of his novel The Leaky Funnel. A fictional novel about funnel management, this story creatively explains why businesses should centre their sales and marketing to the ‘buyer’s journey’— a phrase that Hugh coined and is now widely used in the world of B2B marketing.

Brett Bonser

Brett Bonser

Executive Director

Brett is both a sales guru and sales and marketing planning leader who transfers his years of in the field experience to assist align.me clients to accelerate their growth.

He is the architect of align.me’s core planning product Funnel Camp, and respected speaker on the topic of Sales Performance. As Director of align.me, Brett has led hundreds of growth planning initiatives, both here and internationally, for some of the world’s best-known brands. He has trained thousands of sales executives in B2B selling processes, and mentored CEOs, Sales Directors and their teams on the alignment of Sales and Marketing for growth.

Nick Howard

Nick Howard

Director & CTO

Nick’s experience spans over 15 years and 3 continents, in a range of industries including online/e-commerce, consulting, government, banking, event ticketing and recruitment. Nick possesses proven and practical experience in leading software development, especially SaaS in critical fields including banking, ecommerce, and market places.

After 5 years leading align.me’s technology development as a trusted consultant and advisor to the business, Nick has joined align.me as Director and CTO to drive our vision for Funnel Plan, and support longer-term plans for making technology a larger component of align.me’s chosen domain: B2B, buyer-centric, aligned sales and marketing.

Ready to work with an expert B2B marketing team to drive your business growth?

Olivia Bradley

Olivia Bradley

Client Outcome Manager

Olivia is one of our most dynamic marketers. Her uncanny ability to drive strategy at a high level, dive deep into process and influence key decisions makes her not only a great marketer, but also a great leader.

As Account Manager, Olivia ensures the optimisation of service delivery across all of align.me‘s clients - leveraging the Marketing Services team to each client’s best advantage.

Hannah Sivalingam

Hannah Sivalingam

Client Outcome Delivery Team Member

Hannah’s vast knowledge of the digital realm is seeing her quickly becoming one of our most skilled digital marketers. Her proactive nature and boundless enthusiasm also ensures her client projects are delivered on time and to a high standard.

Kirra Draper

Kirra Draper

Client Outcome Delivery Team Member

A strong writer and a keen digital marketer. Kirra leverages her Masters of Creative Writing, Publishing and Editing to craft compelling content for both align.me and her clients. Quick on the uptake, Kirra already plays a vital role in driving outcomes across a vast array of projects.

Rhianna Busler

Rhianna Busler

Client Outcome Delivery Team Member

Rhianna brings unmatched enthusiasm and creativity to all her projects, with a knack for finding new ways to communicate an overdone message. Her skills in project management and event organisation are especially valued within the team. Rhianna’s ability to plan and execute such a wide array of campaigns is already impressive, but she’s looking forward to expanding her foray across even more digital platforms.

Lisbeth Peña

Lisbeth Peña

Client Outcome Delivery Team Member

Lisbeth joins our team with an impressive list of experience, achievements and skills. With a background in advertising and copywriting, for brands including Hyundai, Pepsi,and Nestle, she loves bringing a new and fresh perspective to the work we do in B2B. She‘s also got an MBA, a creative writing diploma, and skills in graphic design to top it all off. There’s really not much Lisbeth can’t do.

Natalie Bowdery

Natalie Bowdery

Copywriter

As a copywriter, Natalie specialises in the creation of dynamic and effective content, using her background in Language Studies to craft every word she writes. She’s a thorough researcher and strong writer, one of our key players in the delivery of compelling campaigns for our clients. She prides herself on being a fast and adaptable learner who approaches every task with enthusiasm.

Amy Dethick

Amy Dethick

Graphic Designer

Amy has joined our team as our design guru, with some impressive experience in graphic design and communications behind her. She has the ability to tackle any design task that’s thrown at her, from eBooks to landing pages, Amy ensures everything we deliver looks spectacular. Her artistic eye and strong attention to detail allow her to play a vital role in the execution of client projects.

Jane Tyquin

Jane Tyquin

Marketing Associate

With a background in Public Relations and Marketing, Jane joins our team with an extensive knowledge of integrated marketing communication techniques. She prides herself on her acute attention to detail and her ability to incorporate a fresh twist within all her written content. Jane is eager to continue building her communications skill set in the B2B area and is dedicated to delivering rewarding outcomes on client projects.

Looking for your next career move?

Are you looking for your next career challenge and want to join a dynamic team of Australia’s leading B2B marketers? A position with align.me could be for you! Visit our recruitment page, to see what positions we have available.

Get ahead of the competition with an align.me internship

Twelve interns also join our experienced team throughout the year. Our interns gain first hand exposure to a large variety of marketing, sales, and administrative activities that help shape their understanding of the industry, and are responsible for various in-house tasks. Learn more about our internship programme here.

To get in touch with us, please use our Contact form or call +61 3 8595 8400.