MEET OUR B2B MARKETING TEAM

Our dedicated B2B sales and marketing specialists are ready to do whatever it takes to make your business grow.

As industry leaders and experts in the field, the align.me team will help you build a winning sales and marketing plan.

Then we’ll help you to build your own skills and capabilities in both sales and marketing, and help you execute that plan to generate the growth you want.

Hugh Macfarlane

Hugh Macfarlane

Founder & CEO

Hugh is deeply passionate about empowering businesses to align their sales, marketing and delivery to focus on the process of their buyers.

Hugh has proven his belief in a buyer-centric approach by successfully leading literally hundreds of marketing growth projects in six continents. He has also trained thousands of B2B marketers throughout Asia Pacific, Europe, Africa, North America and South America, and built sales processes for both small businesses and enterprise-level companies.

As a widely published writer and speaker on all matters “funnel”, Hugh has cemented himself as a thought leader in his field through the publication of his novel The Leaky Funnel. A fictional novel about funnel management, this story creatively explains why businesses should centre their sales and marketing to the ‘buyer’s journey’— a phrase that Hugh coined and is now widely used in the world of B2B marketing.

Brett Bonser

Brett Bonser

Executive Director

Brett is both a sales performance guru and an SME sales and marketing planning leader who transfers his years of in the field experience to assist align.me clients to accelerate their growth.

He is the architect of align.me’s core planning product Funnel Camp, and respected speaker on the topic of Sales Performance. As Director of align.me, Brett has led hundreds of growth planning initiatives, both here and internationally, for some of the world’s best-known brands. He has trained thousands of sales executives in B2B selling processes, and mentored CEOs, Sales Directors and their teams on the alignment of Sales and Marketing for growth.

Get sales and marketing onto the same page.

In a no-obligation consultation, we’ll help you identify the important next steps to grow your business (be it strategic, tactical, or campaign level) based on grounded insights and experience in B2B Sales and Marketing.

Rody Bajo

Rody Bajo

Head of Marketing Services

Rody is passionate about the intersection of strategy, technology, and the psychology of human behaviour to generate sales and grow businesses. With 10 years’ experience in digital working directly with business owners, Rody has gained a unique insight into how businesses use technology to drive results for sales and marketing. As the Head of Marketing Services at align.me, he and the team aim to achieve outstanding results for our clients, and position them as market leaders.

Nicholas Steffens

Nicholas Steffens

Digital Marketing Specialist

Nick joins the team with a background in Entrepreneurship and Innovation, bringing an exciting new perspective to the work we do here at align.me. He is a passionate digital marketer with considerable experience in the realm of social media, having previously worked on projects focused on increasing the audience reach of various organisations. Nick prides himself on his ability to learn new skills quickly and leverages this ability to deliver high-quality outcomes on all client projects. At align.me, Nick is keen to expand his knowledge across a diverse range of digital marketing platforms so he can continue driving dynamic client campaign results.

Brittany Shipton

Brittany Shipton

Digital Marketing Specialist

Brittany’s passion lies in successfully executing her vision — whether it be developing a stellar brand strategy, or nailing the execution on brand communication and messaging. She was drawn to Marketing, Media and Communications because she is a creative and strategic thinker, and joined align.me after gaining previous experience in search engine marketing and copywriting. She is continuously expanding and refining her skills in digital and B2B marketing, which has seen her become an extremely motivated and highly valued member of the team.

Harry McGovern

Harry McGovern

Digital Marketing Specialist

After graduating with a Bachelor of Commerce from University College Dublin, Harry went on to start a successful digital marketing business where he leveraged cutting-edge psychology and modern technologies to lift revenue for a broad array of businesses. He prides himself on being a creative but strategic thinker, and takes a no nonsense, data driven approach when it comes to marketing. Harry specialises in paid-advertising, social media marketing, website optimisation, consumer psychology and branding.

Merlin Francis

Merlin Francis

Digital Marketing Specialist

Journalist, publicist, marketer & entrepreneur, Merlin has worn many hats in the 19+ years of her professional journey. For more than a decade Merlin has been working as a digital marketer with companies big and small, across several industries including Technology, Health, Food, Fashion and E-commerce. Having run two successful businesses she looks at digital marketing as an integral business function rather than an add-on activity to traditional marketing. Having seen the birth & growth of digital media, Merlin is a passionate advocate of harnessing the power of the medium, and utilising it to deliver visible results for her clients.

Bella Newton

Bella Newton

Copywriter

Coming to us with a background in digital communications, Bella has extensive content marketing experience and a talent for connecting people though the written word. Thanks to many years of creative writing before moving into copywriting, she brings a creative streak to the role, matched with a profound understanding of stakeholder management and engagement. She’s never afraid to insert her professional opinion (or a carefully placed pun) into a campaign – and, thanks to a mix of passion and natural-born stubbornness, is always striving to reach new heights with every piece she creates.

Join our team of B2B Marketing experts

Are you looking for your next career challenge and want to join a dynamic team of Australia’s leading B2B marketers? A position with align.me could be for you! Visit our recruitment page, to see what positions we have available.

Get ahead of the competition with an align.me internship

Our interns gain first hand exposure to a large variety of B2B marketing, sales, and administrative activities that help shape their understanding of the industry, and are responsible for various in-house tasks. Learn more about our internship programme here.

To get in touch with us, please use our Contact form or call +61 3 8595 8400.