Conceptual Selling ® Customer-Focused Interactions helps salespeople better prepare for their time with customers. The result is purposeful meetings and win-win outcomes.
This program enhances how salespeople execute in all of their interactions with customers, whether a scheduled multi-attendee meeting or an impromptu one-to-one. Anytime a salesperson meets with a customer there are two processes happening simultaneously. While salespeople have typically been trained to focus on the selling process, from the customer’s perspective there is also a buying process that must be recognised and understood. Solving this misalignment between these two processes is an outcome of Conceptual Selling® Customer-Focused Interactions.
There is no such thing as one-size-fits-all solutions or value propositions for customers. The only way to understand what will help you win is to ask the right questions and listen. This program provides the simple, repeatable structure that should be considered essential for anyone who interacts with customers.