About Conceptual Selling ®

Conceptual Selling ® Customer-Focused Interactions helps salespeople better prepare for their time with customers. The result is purposeful meetings and win-win outcomes.

This program enhances how salespeople execute in all of their interactions with customers, whether a scheduled multi-attendee meeting or an impromptu one-to-one. Anytime a salesperson meets with a customer there are two processes happening simultaneously. While salespeople have typically been trained to focus on the selling process, from the customer’s perspective there is also a buying process that must be recognised and understood. Solving this misalignment between these two processes is an outcome of Conceptual Selling® Customer-Focused Interactions.

There is no such thing as one-size-fits-all solutions or value propositions for customers. The only way to understand what will help you win is to ask the right questions and listen. This program provides the simple, repeatable structure that should be considered essential for anyone who interacts with customers.

Is Conceptual Selling ® right for your organisation?

Conceptual Selling is right for your organisation if you’re looking to achieve the following:

  • Become a more customer-focused organisation
  • Differentiate your sales team against competition
  • Professionalise your sales force
  • Engage cross-functional departments in your customer management strategy
  • Eliminate non-productive customer meetings
  • Ensure opportunities are advancing toward closed business with every interaction
  • Strengthen customer relationships

Why choose align.me for Conceptual Selling ®?

  • align.me is an accredited partner of Miller Heiman Group
  • Brett Bonser is a certified Master Sales Trainer, as well as an experienced B2B Marketing Consultant, so he possesses unique insight into sales and marketing disciplines
  • Brett has facilitated hundreds of sales and marketing projects and trained thousands of sales leaders to achieve superior sales results.

Enquire now about Conceptual Selling, or any other of our Sales Training workshops