Course Format

It’s not all ‘chalk & talk’. All Funnel Academy modules are intertwined with content-specific workshops designed to incorporate the learning and your business. The outcome of the workshop is to create actions that will improve your business, well after the training has ceased. Each of the two-day modules has eight workshops designed to bring the content back to your business, increasing the learning and ensuring a real impact.

Who should attend this B2B marketing workshop?

Business-to-business (B2B) marketing impacts many in the business, from the CEO to rookie Sales and Marketing professionals. Funnel Academy has been designed for those who already have a firm grasp of their commercial environment, and a good working knowledge of Marketing.

You might be the CEO or head of Sales or Marketing for a small or medium-sized business, or a senior Sales or Marketing manager or professional in a larger firm. Whatever your position, Funnel Academy has something to offer. The combination of knowledge, shared experience and workshops will enhance your skills and up results within your business.

Added Extras

All Funnel Academy module participants will receive a Certificate of Training, listing all modules completed. Graduates of the entire program will receive a Certificate of Graduation to acknowledge their successful completion of all modules.

Each module also includes a bound colour workbook. The workbooks include all slides and workshops, and plenty of space for your notes. The workbook will be a great reference long after your Funnel Academy module concludes.

Hugh Macfarlane

As CEO and founder of – the Australian sales and marketing effectiveness company that advises AAPT, Canon, CA, Cybertrust, Ernst & Young, IBM, Macquarie Telecom, NEC, Nokia, Optus, SAP and others – Hugh has now led over 220 marketing strategy projects for businesses pursuing growth.

Hugh has delivered Funnel Academy to leading businesses across Australia, Asia, North America and Europe. He now shares his vast knowledge and insights of business-to-business Sales and Marketing with individuals from a range of companies.

Download our product overview which includes all of this information plus contact details in a printable document.