SALES AND MARKETING ALIGNMENT

Aligning sales and marketing is the roadmap to business growth.

Research tells us that a business with aligned sales and marketing is almost always more likely to achieve growth. That might sound obvious, but the best  way to achieving alignment is anything but obvious.

Grow your business today

LEARN HOW TO GET YOUR SALES AND MARKETING TEAMS TO UNDERSTAND EACH OTHER

Alignment results from an integrated sales and marketing process, and from focused application of that process with tools. That’s what align.me does best.

Funnel Logic, our own in-house B2B marketing process, is a sales and marketing management and planning system used to increase prospect progression through the sales funnel, and improve sales and marketing effectiveness. Together.

This sales and marketing process is the “belief system” which underpins the success of all align.me’s clients.

With a team of expert marketing and sales planners, analysts and digital marketers, the tools and processes that leverage Funnel Logic helps Sales and  Marketing to narrow down their thoughts into a blisteringly clear and highly actionable plan.

THE BEST PART? IT ACTUALLY WORKS.

In 2005, we published our first report into alignment, produced in 2004 in partnership with Eloqua. In our study of 1400 professionals from 84 countries we found that businesses which enjoy strong Sales and Marketing alignment are:

Outgrowing their competitors by 5.4%

38% better at
closing proposals

Churning 36% fewer customers each year

SO HOW DO I ALIGN MY SALES AND MARKETING?

You need an approach to alignment which:

  • Aligns sales and marketing to the buyer (not each other)
  • Creates an agreed and end-to-end process that outlines how each will operate
  • Builds a common language and shared outcomes, strategies, processes and measures

Alignment requires a clear sales and marketing process. In 2013 we updated our research – with Marketo this time – and found many new twists in the tale published in a new report in 2014.

align.me also offers outsourced marketing strategies that can help you focus on the core of your business while we’re focusing on getting you recognised.

Get aligned today

FUNNEL LOGIC COMES TO LIFE IN A NUMBER OF PROVEN SOLUTIONS

FUNNEL CAMP

Aligns your sales and marketing leaders around a single process; blisteringly clear and highly actionable. Because they are busy and hard to get together, Funnel Camp centres around an intensive, 3-day workshop, with preparation beforehand.

FUNNEL COACH

Focuses the strategic direction of your business via our proven sales and marketing process, and assists you in developing your own blisteringly clear, highly actionable plan for growth with one-on-one business coaching sessions.

FUNNEL ACADEMY

Hones the skills of businessto-business (B2B) marketers to help them deliver results for their businesses, using our proven marketing process. It’s a combination of classroom-style teaching, team workshops, and peer networking.

FUNNEL PEOPLE

Provides skilled resources to assist with the execution of your plan. We can recruit, train and mentor an in-house marketer, supply our own, or provide an experienced Execution Manager to hold your existing team accountable to the things that matter.

FUNNEL GUY

The Funnel Guy is Hugh Macfarlane – founder of align. me. He is an experienced and entertaining public speaker who speaks on a range of sales and marketing topics, and has delivered over 60 conference addresses to thousands of people since 1996.

FUNNEL VISION

Funnel Vision is a B2B marketing blog that provides B2B sales and marketing tips using the buyer-centric principles of Funnel Logic. Published weekly, this blog takes you and other sales and marketing leaders through a journey to discover means for growth in your business.

Businesses take advantage of our planning and learning services to improve their sales and marketing effectiveness. If you wish to learn more about how our unique B2B marketing process, Funnel Logic™, can assist your business, drop us a line.

Book a free consultation

Talk to us about aligning your sales and marketing teams