Estimate your market success using’s Sales Funnel Calculator™. Work out exactly how many sales you can generate from your sales funnel, and how many prospects you need in the top of the funnel to achieve your targets.

But your sales funnel is all about buyers – not sellers

The idea of a step-wise sales process is hardly unique. Measuring your conversion from stage to stage in the sales process is also relatively common.

These are common, but misleading. You should be measuring the buying process, not the selling process.

Consider this: If a half of the potential buyers who you do one tactic to, also receive a second tactic, you might think that you have a 50% conversion between these two stages. But measuring sales steps gives you no idea about how many of your buyers have come along with you for the ride. Your sales funnel should measure your buyers’ progress – not your progress. We call this progression through the funnel the Buyer’s Journey and wrote about it in The Leaky Funnel.

You can also increase clarity by making a few changes to what you measure and how you measure. We’ve prepared 30 great insights into setting clear strategy, moving buyers through their journey, choosing the best tactics, and sizing and measuring your sales funnel. You can subscribe for free to Funnel Vision™.

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