Are you a leading B2B company looking to improve your ROI on marketing?
Our B2B marketing consultants have helped to optimise the sales and marketing performance of some of the world’s biggest and most well-known B2B brands, including IBM, SAP, Cisco, Agilent, and Trend Micro.
These companies were all wrestling a common problem: despite having brand recognition to die for, and spectacular past growth, they risked not meeting their big growth objectives for key new products and new markets.
The cause? Years of field experience for these marketers had given them very grounded insights into what was working, but the strategies and campaigns for these new markets and products meant going back to first principles; and few had strong-enough abilities to build plans likely to achieve their ambitious revenue targets on the first execution.
Here’s how we would help a leading B2B company
There’s so much around for our consumer cousins, but with a serious shortage of good, proven material to guide the B2B marketer, it’s no wonder that so many struggle to plan for growth.
To overcome this problem, we offer B2B marketing training that teaches marketers a relevant, step-by-step methodology to building solid strategies, executing targeted campaigns, and most importantly – achieving tangible results.