Funnel Logic turns your strategy inside out, and brings a disciplined approach to selecting and executing tactics.
This change takes time, and the constantly choosing ‘best’ way to move buyers through their journey needs clear thought, iterative testing, and knowledge of what works.
Change Management Coaching places our funnel management experts on your team.
To ensure you gain traction in implementing your plan, and to help you manage the change, we will:
- Work with you every week or month (at your option) to
- Make sure the plan for each tactic keeps to the precise intent you outlined in your Funnel Plan
- Agree the best way to implement each tactic
- Share best practice on stakeholder alignment around your plan
- Review what’s working, and what needs to change
- Hold detailed quarterly review sessions to ensure plan remains on track
The result of Change Management Coaching? Your modernised acquisition practices / processes will be fine-tuned with experience and become ‘business as usual’ after a year of execution.
This is one of a series of services designed to help you to embed Funnel Logic for best practice funnel management after your participation in the Funnel Mastery Workshop. Here are the others:
Make your plan perfect (and agreed):
- We can review and finalise your plan with you
- Run your own private Funnel Mastery workshop to re-build your Funnel Plan with other stakeholders in the room, or build a Funnel Plan for a new market.
- Or we can make your license to use the Funnel Plan software permanent so you can evolve your plan yourself.
Build the execution plan, and provide loads of execution tips
- Translate your plan into a prioritised task list with execution tips for every tactic
Kick it off for you:
- Implement your nurture campaign for you, run it twice to get it perfect, document a personalised ‘how to’ for your staff to take it over
Help you drive the change:
- Coach you and any other key leaders on its execution every week or every month until you feel your business has mastered the funnel.