Question: What’s more powerful than others in the team buying into your plan?
Answer: build the plan together in the first place. To help you really bind your leadership team to a plan, one of our experienced Funnel Coaches will guide your leadership team through a series of proven steps to agree your blisteringly clear, highly actionable plan for earning new business.
To build and then get traction with your plan, we will:
- Prepare all participants to document your existing strategy
- Run a 2-day, private, onsite Funnel Camp Workshop to validate your objectives and strategy, and determine your velocity, and identify the tactics and process that will generate this velocity
- Document your plan and review it with your leadership team
The result? Your leadership team fully bought into a process they helped form, using modernised acquisition practices / processes.
This is one of a series of services designed to help you to embed Funnel Logic for best practice funnel management after your participation in the Funnel Mastery Workshop. Here are the others:
Make your plan perfect (and agreed):
- We can review and finalise your plan with you
- Run your own private Funnel Mastery workshop to re-build your Funnel Plan with other stakeholders in the room, or build a Funnel Plan for a new market.
- Or we can make your license to use the Funnel Plan software permanent so you can evolve your plan yourself.
Build the execution plan, and provide loads of execution tips
- Translate your plan into a prioritised task list with execution tips for every tactic
Kick it off for you:
- Implement your nurture campaign for you, run it twice to get it perfect, document a personalised ‘how to’ for your staff to take it over
Help you drive the change:
- Coach you and any other key leaders on its execution every week or every month until you feel your business has mastered the funnel.
The Funnel Mastery Program and Workshops went very well.
UXC Oxygen has been applying the Funnel Mastery go-to-market methodologies. The program continues to be very beneficial. It helps focus the conversation and identify the opportunities in our best fit target markets, and then works towards a proactive, measureable plan on a page to achieve and monitor against. Hugh Macfarlane is very knowledgeable and leads through the conversation really well.
On the recommendation of SAP, Dyflex Solutions engaged align.me to assist in developing our sales funnel. We are on our way to mastering our funnel with the tools and methodology provided by Hugh and his team at align.me.
I was initially a bit sceptical before our first workshop but I can say that within the first few hours my concerns were allayed and we had an excellent session. The outcomes of the workshop have met our expectations and we are now in the process of executing the plan. We are confident that together we will significantly improve the quality and quantity of our funnel and the ongoing management of it.
Based on our experience to date I can highly recommend the program offered by align.me
Once your Funnel Plan is finalised, it won’t execute itself.
You need a clear list of execution tasks to make it actionable for generating demand. Our experienced funnel marketers will pour through your Funnel Plan and recommend all the steps you need to take to execute your plan. We’ll work with you to:
- Identify all the tasks necessary to translate your plan into action based on the objectives, strategy, velocity and tactics you chose.
- Build a detailed marketing brief including best-practice tips for every tactic.
- Make this tactic list manageable by working with you to prioritise the tasks, assign owners, and set due dates
The result? Your plan will be translated into a long (but prioritised) action plan, you’ll have great guidance on how to implement these tactics, and you’ll know exactly what needs to be done, when, and by whom.