A bump in the road
After Funnel Camp, IPScape was confident that they would be able to execute their new sales and marketing plan without any problems. But, as a start-up, the business was “bouncing off the walls”, and the team was being pulled in many different directions.
They soon realised having an aligned Sales and Marketing team and a plan for growth was one thing. Getting the plan executed was another thing entirely. They didn’t have the time, the capability, or the resources to turn the plan into reality. Simon knew he needed someone to oversee the execution of their plan, but he didn’t want to be swamped with project managers, or have people running all over them. So, he turned back to align.me.
align.me provided IPScape with an Execution Manager whose job was to ensure that they stayed focused on the top-priority, A-list items in their Plan – the things that they needed to do to keep the doors open for their business.