Large Account Management Process
(LAMP)

What?

LAMP uncovers how to best manage and grow strategic accounts by bringing the entire relationship into view. The process provides organisations a road map for identifying strategic customer relationships that have growth potential.

How?

First, you’ll develop a shared vision between your and your customer’s organisations. Then, participants learn to document long-term plans for managing key accounts and allocating resources effectively, and learn strategies to clarify roles and responsibilities, boost collaboration, and ensure accountability.

Why?

LAMP provides organisations a road map for identifying strategic customer relationships that have growth potential, and delivers a one-to-three-year plan to strengthen account relationship through team selling and customer collaboration.

Is LAMP right for you?

With so many sales training options to choose from, it can be difficult to know which one is right for your business. LAMP is right for you if your company is trying to:

Avoid being surprised at the loss of key clients
Collaborate across the enterprise to unlock the potential of strategic accounts
Transition from vendor to trusted advisor status with strategic customers
Ensure that relationships continue in strategic accounts regardless of manager or key sponsor turnover
Reverse erosion within key accounts
Achieve account growth objectives set by the executive team

Benefits of LAMP

Strengthen your relationship with key accounts the account relationship
Learn to determine account revenue potential and how it impacts your selling strategy
Significantly minimise customer price sensitivity and competitive threats
Define goals to keep your position as trusted advisors