The Buyer’s Journey
The Buyers Journey is a term first coined by Hugh Macfarlane in The Leaky Funnel. It recognises that business buyers don’t just wake up one day and decide to purchase something – they go through a journey of several steps to get there.
From not knowing they have a problem, to deciding how to solve it, your buyers are on a journey, and you need to go on it with them.
Marketing is a crucial means of identifying and managing the steps in your Buyers Journey.
We can help you turn these
ideas into realities
Hear what some of our clients have to say
“They challenge our thinking and are our marketing experts who will question our ideas and develop them into even better ideas and programs.”
Director, Choice Career Services
“In 3 days align.me solidified and clarified what I have been fumbling through for 13 years. Amazing.”
Senior Manager, Professional Services
“Any marketer looking to hone their marketing skills should give align.me a call.”
Channel Marketing Manager, ERP Software
It all starts with a clear plan
Funnel Plan is the sale sand marketing plan-building software that gives you the power to develop your own clear strategy, with expert guidance built in.
Feed in some details about your sales process, your customers and your marketing goals, and it’ll give you the strategy and tactics you need to nail you Sales and Marketing strategy.