What is the Leaky Funnel?
The Leaky Funnel™ is a business novel about funnel management, authored by align.me Founder and CEO Hugh Macfarlane.
This is where it all began – the term “buyer’s journey”, now a common term with B2B marketers globally, was first coined and then popularised by Hugh in The Leaky Funnel. The central theme of the book is based on what Hugh has learnt over 20+ years working to improve the Sales and Marketing for B2B businesses: The way businesses manage their sales funnel should centre around the buyer – not the seller.
The new funnel management framework proposed in this book has now been successfully implemented by B2B businesses globally.
The Buyer’s Journey
The Buyers Journey is a term first coined by Hugh Macfarlane in The Leaky Funnel. It recognises that business buyers don’t just wake up one day and decide to purchase something – they go through a journey of several steps to get there.
From not knowing they have a problem, to deciding how to solve it, your buyers are on a journey, and you need to go on it with them.
Marketing is a crucial means of identifying and managing the steps in your Buyers Journey.
We can help you turn these
ideas into realities
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It all starts with a clear plan
Funnel Plan is the sale sand marketing plan-building software that gives you the power to develop your own clear strategy, with expert guidance built in.
Feed in some details about your sales process, your customers and your marketing goals, and it’ll give you the strategy and tactics you need to nail you Sales and Marketing strategy.