Eight years ago align.me, in partnership with Marketing Profs, set the debate on Sales and Marketing alignment alight with the publication of their groundbreaking research report in 2005.
Now again in 2013 align.me has rerun this research, to identify new insights and confirm the truth of previous findings. With 500 sales and marketing professionals from 28 countries taking part, this new research found that companies which are better aligned have:
- Improved the probability of a lead closing by 62% ·
- Increased Sales’ lead acceptance by 108%
- Improved Marketing’s contribution to revenue by 209%
Find out how these companies achieved these results, and what strategies you need to implement to better align Sales and Marketing in your own company.
And leave us your details below to receive a free copy of this report which will be sent to subscribers of Funnel Vision, our monthly B2B Sales and Marketing digest, which offers insightful and actionable marketing tips about great sales funnel management.