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It’s hard enough to get a buyer to commit to a sale. Now try to imagine a buyer who doesn’t even know what they’re buying from you. Do you think you could close that deal?

With any deal, including the situation above, your focus should shift away from closing and to opening. If you open a deal correctly, your buyer will know exactly what you’re selling them and why they need it.  Closing the deal will be the easiest part.

In this week’s blog, Hugh shares six steps to closing a deal by ensuring you open properly.