If the probability of closing a marketing lead is 28% higher for companies that let their marketers change their CRM stages, and 88% higher if those new stages are buyer stages not seller stages, why do only 24% of marketers make this change?


In this blog, Hugh explains the Buyer’s Journey – a phrase he coined in 2003 when he wrote¬†The Leaky Funnel¬†– and makes concrete suggestions about how to name the lead and opportunity stages in your CRM and Marketing Automation Platform.