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Riddle me this. What can lift the probability of Sales accepting Marketing’s leads by 31%, increase the probability of closing these marketing qualified leads by 56%, and increase Marketing’s contribution to revenue by 62%?
Planning. More specifically, assigning the right owner to planning. To accelerate your growth, it’s as simple as that.
In this week’s blog, Hugh reveals some of the cutting-edge insights from the 2014 Sales and Marketing Alignment report. He delves into who should own planning in your organisation, and backs up his argument up with some pretty impressive statistics on why this is the case.