Revenue performance management is a deeper level of marketing automation that provides more insight into the funnel, and therefore helps marketers better understand the buyer’s journey. Additionally, it provides a deeper set of analytics, making it possible for marketers to better measure the effectiveness of campaigns, as well as the overall ROI that marketing provides. For an area of the company that has traditionally been seen as a cost center, the potential benefits are huge.
In this video, I discuss Marketo’s latest moves in the area of revenue performance management, as well as how newcomers can get started with the technology.
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