Marketing, like most things in life, is completely different from what it was 10 years ago. We are moving to a more social and more personalized web, which means that customers desire a more customized, relevant experience. Unfortunately, most universities and colleges are still preaching ye olde marketing curriculum.

Recently, Lauren Carlson, producer at CRMSoftware.TV, sat down with some current marketing gurus to discuss what skills are really needed for success today.

  • Kipp Bodnar, HubSpot
  • Eric Holmen, Silverpop
  • Adam Steinberg, Silverpop

The discussion was very interesting. One point that was brought up was in regards to success in B2B marketing specifically. Steinberg states that the people who are best-prepared to survive in a B2B marketing world are those from a hard sciences background. This includes math, physics and economics, to name a few. The advantage they have over traditional marketers is that they understand data, which is becoming more and more important in the modern marketing world. However, it’s not all about numbers. A truly talented marketer needs to be able to take that data and interpret it from a marketing perspective, using creativity to devise a strategy that will be most effective.


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Guest blogger, Lauren Carlson, is a CRM Market Analyst at Software Advice