Start with why your buyers need a solution like yours [video]

If you are one of the over three million viewers who’ve seen Simon Sinek’s Ted Talk –  Start with why, you’d know that ‘the why’ is more important than ‘the how’ or ‘the what’. The what is your product, the how is the unique way you do what you do, and the why is what […]

How to build mobile-friendly websites and emails

Your target market is increasingly reading your website on small devices, which means much of your designer’s hard work is wasted. If your pages are not formatted with mobile viewing in mind, chances are your users will click away quickly. Some will argue that this is a consumer phenomenon, but that’s a cop-out. The reality […]

Using Your Website to Fill Your Sales Pipeline – B2B Marketing Solutions at DemandCon

Hugh Macfarlane, Founder & CEO of, writes… Getting a steady stream of B2B marketing prospects to your website and turning them into highly qualified leads is an achievable goal if you take advantage of new and powerful web technologies. Depending on your business objectives and strategy, there are a number of tools that act […]