Start with why your buyers need a solution like yours [video]
If you are one of the over three million viewers who've seen Simon Sinek's Ted Talk - Start with why, you'd know that 'the why' is more important than 'the how' or 'the what'. The what is your product, the how is the unique way you do what you do, and the why is what you believe, but it also aligns to the motivation that your clients have to engage you (or someone like you) at all. So we need to start with answering the question, "Why do I need you?". But does your website do a READ MORE ›