Posts

Where to use video for B2B

If your blog copy and your web pages are boring and ‘me too’ – you’re dead. People have really short attention spans. Video, on the other hand, is engaging, it allows you to be authentic, and it connects you with your buyers. Today, I’m going to show you where and how to use video for […]

3 ways to use personalised video as a marketing tactic

With so much of our marketing automated these days, how do you become really, really personal? I’m going to show you how to get very personal with your market today using  personalised video. Three ways to use personalised video as a marketing tactic: You’re talking to a prospect and you want to show that you’ve […]

How we produce our weekly video B2B Marketing blog

  If you are committed to a regular schedule of blogging, you’ll know that the production needs to be efficient or the process can quickly become unaffordable. Video is a super engaging medium for blogging, but might appear unaffordable at first glance. Great corporate videos on your web site deserve a high quality production, but […]

How to produce high quality video blogs on a limited budget

Many people are discouraged to produce their own video blogs at the risk of looking cheap and nasty. However, video production technologies have improved so drastically over the past few years that it no longer requires large monetary or time investments to produce high quality video blogs. No longer can the excuse of poor production […]

How to size your funnel on the back of an envelope

  “Perfect is the enemy of good.” So said Voltaire, an 18th century French philosopher. If we cycle forward to the 21st century, our problem is we drown in detail. We get so caught up in the statistics of conversion rates and click through rates and sales conversion rates that we lose the clarity of […]

How to set quotas and improve the yield from Sales

What’s a normal quota per sales rep? Half a million, 1.5 million per annum? Or is that revenue or gross profit? Is it lifetime value or one time value? Or somehow a one year value? If we want to improve our yield per rep, do we decide better ones? To me, quota setting is all […]

SEO for video: the ‘why’ and ‘how’ for B2B marketers – part 2

  By Yulia Edirisinghe A while ago, we blogged about how clever keyword optimisation and hosting on YouTube can help boost your video’s search ranking on Google. However, given the growing importance of video as a B2B marketing tactic, and the ever-changing landscape of search optimisation, it is likely that these methods alone will not […]

SEO for Video: The ‘why’ and ‘how’ for B2B marketers

  By Yulia Edirisinghe It’s undeniable that video is an essential tactic in any B2B marketer’s arsenal. Why? Have a look at our wiki on video production to learn about the many benefits. Unfortunately though, even the world’s best video is redundant if no one can find it to watch it. And, with sixty hours […]