Posts

How to leave voicemails that actually get call backs [video]

We’ve recently been discussing how to earn a new meeting. In this week’s show, we’ll explore the best B2B voicemail script for complex sales. In complex B2B, a full-time and well-skilled outbound cold caller might manage one or two conversations a day. A sales professional that gives cold calling only one or two hours a day […]

Telemarketing scripts [video]

Telemarketing scripts are aimed to help the uncomfortable get comfortable, and the poor get good. They rarely do either. Today I’m going to show you a number of telemarketing scripts, summarise them, and make one big change to that summarised set to help you get more effective at telemarketing for complex B2B selling. *VIDEO* Telemarketing […]

B2B sales: “how are you?” and other cringe-worthy opening questions

Call me old fashioned if you will, but when someone I have never met phones me out of the blue and can’t think of anything less inane than “how are you” to start the conversation, I know one person on the call is an idiot. And, IMHO, it isn’t me. In a business-to-business environment, that […]

Call your leads quickly, and stop calling after 20 hours

B2B marketers know how important it is to follow up leads quickly. But do we know how quickly? And can call backs actually hurt your chances? A customer sent me this link to Lead Response Management last week, and I’m embarrassed not to have seen it previously. Here’s the essence: Study was across 15,000 web-generated […]