With so many digital advertising options available to a B2B marketer, and so few dollars to spend, what are the best B2B advertising tactics worth spending your time and effort on? We’ve done a whole lot of online advertising for align.me and for our clients – and here’s our pick for the 7 best advertising […]
LinkedIn’s core proposition remains: get found and get recruited. Keep your CV up to date on LinkedIn. Make it look pretty. Recruiters find you. Job offers come. That’s essentially their proposition. If that’s the case, LinkedIn surely is the most up to date database on the planet for accurate contact information about prospects. How do […]
I was asked by a listener to discuss how to build a social media marketing plan for B2B, and frankly I’m not sure you should. Social media, like any other set of tactics, should be seen in context. Firstly, it needs to be sales and marketing plan. Secondly, your sales and marketing plan can’t […]
LinkedIn’s core proposition remains get found and get recruited. Keep your CV up to date on LinkedIn. Make it look pretty. Recruiters find you. Job offers come. That’s essentially their proposition. If that’s the case, LinkedIn surely is the most up to date database on the planet for accurate contact information about prospects. How […]
There are plenty of how-to blogs, videos and other web pages for LinkedIn. The bigger question is why use LinkedIn for business? There is no doubt that having your CV online is a great idea for getting recruited. Get busy. And sure we should be promoting our businesses via all channels. The problem is […]
If you can’t make your funnel flow faster, can you lose fewer buyers throughout their journey? We’ve argued on recent blogs why you can’t speed up your buyer just because you have quotas to meet, but that you can improve your conversion rates. We had a ton of email requests for specific tactics. So this […]
If you followed our tips from last week’s Funnel Vision you now have loads of great digital content for your B2B marketing. You’ve got white papers, videos and webinars from your own great ideas, and great ideas from others who have a view that supports your own. How do you get that great content […]
Inbound marketing for B2B requires the same skills as for B2C, plus a few. In B2B, the inbound marketing lead is often not a lead at all, but a nurture opportunity. So we need inbound marketing tactics for both early-stage and late-stage buyers. I’ve just found a great new b2b marketing tool I’d like to […]
By Inka Wibowo As B2B marketers, everything we do comes down to one goal: creating buyers. To do this, we often need to start at the very beginning – even before buyers know who we are, what we do, and that they have a problem we can solve. We get buyers started on this journey […]
By Inka Wibowo When it comes to Google+, the B2B marketing community seems to be divided into three distinct camps. There are those who live and breathe it, hailing it as the next big thing in social media. There are those who understand that it may one day be a key part of their marketing […]