social media Archives

Build a B2B content marketing plan you’ll actually stick to

It's easy to overlook the importance of content marketing. Tactics like blogging, thought leadership and organic posting can often lose out to more lead and sales-based tactics. While positioning with content is a vital part of marketing, the idea that it doesn't convert makes it less attractive to a lot of businesses - and not worth the precious time and resources. However, the value of positioning through content marketing should never be underestimated. We consistently see our clients achieve conversions from customers who have been receiving content from them for months – even years. Even if you READ MORE ›

2021-06-09T17:01:47+10:00By Bella Newton|Tactics|

Best B2B advertising tactics

With so many digital advertising options available to a B2B marketer, and so few dollars to spend, what are the best B2B advertising tactics worth spending your time and effort on? We've done a whole lot of online advertising for align.me and for our clients - and here's our pick for the 7 best advertising tactics for B2B, in order of importance: Remarketing website visitors Retargeting on social platforms Lookalike retargeting Custom lists Search Lookalike customers and prospects Display There's our top 7. But before we go into those tactics specifically, let me first talk about digital READ MORE ›

2020-06-03T11:07:07+10:00By Hugh Macfarlane|B2B marketing blog, Tactics|

How to generate leads through LinkedIn [video]

LinkedIn’s core proposition remains: get found and get recruited. Keep your CV up to date on LinkedIn. Make it look pretty. Recruiters find you. Job offers come. That’s essentially their proposition. If that’s the case, LinkedIn surely is the most up to date database on the planet for accurate contact information about prospects. How do we tap that rich, up to date database to generate great B2B leads through LinkedIn? https://youtu.be/OjotgxKxOs8 Watch the video above where I show you step by step how to use Lead Builder to get your list. Start with your target market The READ MORE ›

2020-10-13T19:55:08+11:00By Hugh Macfarlane|B2B marketing blog, Tactics|

How to create a social media marketing plan for B2B [video]

I was asked by a listener to discuss how to build a social media marketing plan for B2B, and frankly I'm not sure you should. Social media, like any other set of tactics, should be seen in context. Firstly, it needs to be sales and marketing plan. Secondly, your sales and marketing plan can't just deal with a single set of tactics. All of the tactics connect. What's going to happen before, what's going to happen afterwards, what's going to happen alongside, in the buyer's journey. Contextually, we need to see the social media plan in READ MORE ›

2020-06-03T11:07:07+10:00By Hugh Macfarlane|B2B marketing blog, Tactics|

6 reasons to use LinkedIn for business [video]

There are plenty of how-to blogs, videos and other web pages for LinkedIn. The bigger question is why use LinkedIn for business? There is no doubt that having your CV online is a great idea for getting recruited. Get busy. And sure we should be promoting our businesses via all channels. The problem is that every communication has a curve to learn and then another to master the channel. LinkedIn, like any medium, takes time to master. Let's agree that even the smallest business should have a basic company page, and every person - employee or READ MORE ›

2020-06-03T11:07:07+10:00By Hugh Macfarlane|B2B marketing blog, Tactics|

Eight tactics to improve conversion and dominate your market

If you can't make your funnel flow faster, can you lose fewer buyers throughout their journey? We've argued on recent blogs why you can't speed up your buyer just because you have quotas to meet, but that you can improve your conversion rates. We had a ton of email requests for specific tactics. So this week we're making a series of specific tactical recommendations to improve your conversion rates throughout the funnel. Want to receive more blogs like this? Subscribe to our twice weekly B2B marketing insights! Get your copy of our 2014 Sales and Marketing Alignment Report

2020-10-13T20:04:50+11:00By Hugh Macfarlane|B2B marketing blog, Sales, Tactics|

Seven ways to distribute your content widely

If you followed our tips from last week's Funnel Vision you now have loads of great digital content for your B2B marketing. You've got white papers, videos and webinars from your own great ideas, and great ideas from others who have a view that supports your own. How do you get that great content out into the hands of yourtarget market? And is there a way to leverage others to do some of the work for you? Maybe a key partner or two, your sales people, and your audience itself can help to get the word READ MORE ›

2020-10-13T20:04:49+11:00By Hugh Macfarlane|B2B marketing blog, Tactics|

Inbound marketing B2B and the role of long tail search

Inbound marketing for B2B requires the same skills as for B2C, plus a few. In B2B, the inbound marketing lead is often not a lead at all, but a nurture opportunity. So we need inbound marketing tactics for both early-stage and late-stage buyers. I've just found a great new b2b marketing tool I'd like to share with you. Think about your own use of search. Sometimes, you are looking for a 'thing', a solution. You have already worked out that something needs to change, and you have an idea about what the solution might involve, and so READ MORE ›

2021-05-20T13:01:06+10:00By Hugh Macfarlane|B2B marketing blog, Tactics|

The 5 key ingredients for Twitter success

By Inka Wibowo As B2B marketers, everything we do comes down to one goal: creating buyers. To do this, we often need to start at the very beginning – even before buyers know who we are, what we do, and that they have a problem we can solve. We get buyers started on this journey by reaching out to them, and initiating a conversation – a conversation that we hope will one day create a troubled and qualified buyer. Social media is one way to start this conversation, but with so many different networks at our disposal, READ MORE ›

2021-05-20T12:52:53+10:00By Inka Wibowo|B2B marketing blog, Tactics|

Is Google+ relevant to B2B marketing?

By Inka Wibowo When it comes to Google+, the B2B marketing community seems to be divided into three distinct camps. There are those who live and breathe it, hailing it as the next big thing in social media. There are those who understand that it may one day be a key part of their marketing mix, but for now can’t justify doing any more than setting up their profile and posting every once in a while. And then there are the cynics, who view it as Google’s adventurous yet ill-fated attempt to compete with the likes of READ MORE ›

2020-06-03T11:07:08+10:00By Inka Wibowo|B2B marketing blog, Tactics|