Best B2B advertising tactics
With so many digital advertising options available to a B2B marketer, and so few dollars to spend, what are the best B2B advertising tactics worth spending your time and effort on? We've done a whole lot of online advertising for align.me and for our clients - and here's our pick for the 7 best advertising tactics for B2B, in order of importance: Remarketing website visitors Retargeting on social platforms Lookalike retargeting Custom lists Search Lookalike customers and prospects Display There's our top 7. But before we go into those tactics specifically, let me first talk about digital READ MORE ›