Posts

Long tail search for B2B [video]

Hello. We’re going to talk about long tail search today. Slight change of form if you’re used to watching my video blogs, they’re a little bit more produced than this is, and the next 3 are going to be somewhat in this format. Leanna, who normally produces my videos, is in New York, Talon who’s […]

3 Reasons Why Australian B2B Marketers Are Going Inbound

Inbound marketing isn’t a well-known phrase to Australian marketers (yet!), but 2012 sees B2B marketers quickly catching on to the inbound marketing revolution. Inbound marketing refers to the art & increasingly the science of attracting buyers to your site, (getting found) converting them to leads (nurturing) and figuring out what is and isn’t working (analytics). […]