5 Ways to Align Your Sales and Marketing Teams

Alignment between Sales and Marketing has been a challenge for organisations through the ages. Now, fundamental changes in your buyer’s behaviour are increasingly creating misalignment between these two functional areas. Misalignment breeds inefficiency. Propose to close rates fall, the quality of leads fall – cost of acquisition increases. The buyer – your target customer – […]

How many leads do you need per campaign?

Calculating the number of leads needed for a b2b marketing campaign seems simple. You can do it on the back of an envelope: Firstly, work out the real target: Consider your revenue target, reduce this by any annuity revenue to get your “sales target”. Then reduce this by the weighted probability of opportunities you can […]


Sales Funnel Calculator by

Estimate your market success using’s Sales Funnel Calculator ™. Work out exactly how many sales you can generate from your sales funnel, and how many prospects you need in the top of the funnel to achieve your targets. Skip demo But your sales funnel is all about buyers – not sellers The idea of […]