How busy should your salespeople be? How many meetings should they have every week? More than they’re doing at the moment, and less than you think. Let me explain why. What are you overlooking in your calculations? Factor #1 Firstly, I would like to highlight why the number of meetings your sales people […]
What sales channel do you need to support your growth? What type do you need? How many do you need? How do you equip them for success?
The articles presented below answer these and many more questions about how to design, build and optimise a sales channel in a well-run business.
At align.me (pronounced without the dot), we’re often known by customers for only one of the services we deliver. You might know us as a sales training company, a marketing training company, a planning consultancy, an outsourced marketing company (only in Australia) or the providers of the popular marketing planning software Funnel Plan. Clearly, we are all of those things.
In the articles below though, we explain that there’s no point building a marketing plan for the wrong sales channel. A successful sales channel will be skilled, chosen for their capacity to help your chosen target market to understand the problem that you solve uncommonly well, and to believe uniquely in your ability to solve that problem.
Your channel partner strategy plan needs to begin with “who”? But like so much of strategy, the “who” question isn’t “who should my channel be?”, but “who is my buyer?”, and therefore “what sort of channel do my buyers need?” We’re arguing here that your channel partner strategy plan needs to be based on what […]