How to build a marketing brief in 5 minutes

What's in a marketing brief? At it's core, a marketing brief needs to describe what you want done and any constraints like timing and budget But there's more, right? In the very least, some helpful context like a description of your target market and the products / services you offer. And maybe why buyers even need a product like yours so the tactic can speak to this motivation. We'd argue that the context of the tactics also matters. What's happening before and after this tactic, and long side it. Also which stage of the buyer's journey READ MORE

Build vs Buy, and some Surprise Benefits from Aspose.Slides

Build vs Buy, and some Surprise Benefits from Aspose.Slides We're all in. Funnel Plan has gone from being a great tool to help our consultants to build sales and marketing plans for clients, to a 'bet the farm' investment in a self-contained software product licensed as a software service (SaaS) model. Our clients have built over 2000 sales and marketing plans using Funnel Plan and we learn more every day about what clients want. So you'd think it reasonable that we feel we need to build everything ourselves, so that we can own all the IP. Our READ MORE

5 x growth from a 5 day update [video]

Want to 5 x your growth in 5 days? I just analysed 1700 sales and marketing plans in our Funnel Plan database, and found a gem I think you're going to want to know about.   Grow 5 times more with this simple action We've got around 1700 active sales and marketing plans in our 2 databases. I analyse these plans almost every day and find so much gold! And every week, I share the best nugget that I've found in that week. Here’s something you’re going to want to know about: In a simple split READ MORE

3 great ways to get help, optimising your sales and marketing process [video]

If you want your sales and marketing process to be awesome, don't build it alone. I've got 3 great tips on how to improve and optimise your sales and marketing process.   3 Effective ways to optimise your sales and marketing process Use free resources; Use your friends; and Hire a professional. Kind of obvious, right? Let me offer you a few rapid-fire tips on the best way to get the most out of each of those 3 resource types. #1   Effective ways to optimise your sales and marketing process Use free resources Read READ MORE

3 B2B sales trends that cannot be ignored

Forward from Brett Bonser: As a new member of our team, I am delighted to allow Claudia to share with you her findings - on key B2B sales trends that are shaping the future. Don’t let your sales be left behind. Read on, to prepare yourself for the changes ahead. As a business leader, you need to keep up with the rapidly evolving B2B selling environment. Your customers are continuing to change the way they engage and buy. To make things even harder, digitally aggressive new competitors will be entering into the market, intent on disrupting the READ MORE

What’s the role of artificial intelligence in planning? [video]

I recently found a great new service on Product Hunt. My new PA is an artificial intelligence (AI) application – Amy - and she's insanely clever. Let me show you how to save hours on scheduling using this service, and then I’ll ask you a question about how AI should be applied to planning. I would love to hear your feedback. Below is the test email exchange between my new AI personal assistant (Amy) and myself, as well as a couple of my internal colleagues (Nick and Brett), to set up a meeting that is READ MORE

The entrepreneurs challenge – How to grow your business beyond yourself

Let me share a story that will probably resonate with many of you… “My father was a printer, his father was a printer, and I am a printer. I’ve got three generations of ink under my nails and I know this business back to front. There are a lot of guys like me, who have been running small print shops for years on end, yet struggle to compete online. Acquiring small print businesses at the right price has been a primary source of revenue growth for us. I’ve been able to execute this growth READ MORE

Good marketing plans for B2B. What makes a plan ‘zing’? [video]

[av_video src='' format='16-9' width='16' height='9'] What do good marketing plans look like, what's in them, and how do you build them? Good marketing plans are buyer centric. They're all about the problem that the buyer has and that you solve. They're built together. They're complete. They're benchmarked compared to the market. They're compared to actual performance, or the plan versus actual, and they're constantly iterated. To answer the question, we went Googling and we found five articles. We always look for five, so there's four from Google and one from BuzzSumo because we want READ MORE

Marketing plan sample and a clever free tool [video]

No marketer worth his or her salt would ever copy a marketing plan from one company and hope that it worked for their own. Equally we'd be fools to not look at a marketing plan sample or three before beginning. My recommendations:      Assemble a library of marketing plan samples that you like for whatever reason.      Build a sales and marketing plan, not separate plans.      Keep it short      Use our marketing plan sample at as the basis of your next plan. Let me show you a few marketing plan READ MORE

Marketing planning – 10 steps to build a winning plan for B2B

[av_video src='' format='16-9' width='16' height='9'] Marketing planning forces you to think about the market, what problem you most want to solve and how you solve that better than the rest. To choose your focus in terms of companies, roles, sales channel, to identify the messages that you need to take to market and how you'll take those messages to that market and communicate all that to the team, that's the why. Let me now show you the how of great B2B marketing planning. The first step of how is to get your team together, READ MORE

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