How to build a marketing brief in 5 minutes
What's in a marketing brief? At it's core, a marketing brief needs to describe what you want done and any constraints like timing and budget But there's more, right? In the very least, some helpful context like a description of your target market and the products / services you offer. And maybe why buyers even need a product like yours so the tactic can speak to this motivation. We'd argue that the context of the tactics also matters. What's happening before and after this tactic, and long side it. Also which stage of the buyer's journey READ MORE ›