How to price in an inflated market: Communicating, executing & optimising price increases

The 2020s continue to throw businesses into new and challenging situations. The economic landscape in Australia is pointing towards higher costs for the foreseeable future: the CPI is predicted to peak at 7.75% at the end of this year, and the Reserve Bank's efforts to curb inflation mean that interest rates will likely continue to rise. While the government is doing its best to combat the growing economic tensions and skills shortages, business owners should be preparing accordingly - including a proactive approach to reviewing and updating their pricing strategies. This was the topic at this quarter's READ MORE ›

By |Strategy|
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The ultimate guide to planning and presenting an engaging webinar

Thanks to the advances in technology, the rise of digital marketing, and recent world events, webinars have grown in popularity as people have looked for ways to engage more online. It's likely you've been invited to more webinars in the last 18 months than in your entire career combined. The number of online meeting tools that have popped up - and the Zoom share price - alone is evidence enough of just how big this tactic has become. Webinars are a hidden goldmine of potential for you to meaningfully connect and engage with your audience, prime READ MORE ›

By |Tactics|
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Virtual or non-virtual? Deciding on the right format for your business events and meetings

Before 2020, businesses had a lot more choice in the ways in which they delivered meetings, workshops, and other events. For some, like ourselves, virtual meetings were already the norm. After all, why travel an hour for a thirty-minute meeting when you could be more efficient with your time? But what about other business activities such as facilitated workshops or events? At align.me, we have always happily relocated to wherever needed to undertake these activities. But 2020 threw a spanner in the works and demanded everyone shift to virtual formats. As we’re seeing things return to "business READ MORE ›

By |Strategy|
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How to build a marketing brief in 5 minutes

What's in a marketing brief? At it's core, a marketing brief needs to describe what you want done and any constraints like timing and budget But there's more, right? In the very least, some helpful context like a description of your target market and the products / services you offer. And maybe why buyers even need a product like yours so the tactic can speak to this motivation. We'd argue that the context of the tactics also matters. What's happening before and after this tactic, and long side it. Also which stage of the buyer's journey READ MORE ›

By |Tactics|
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Build vs Buy, and some Surprise Benefits from Aspose.Slides

Build vs Buy, and some Surprise Benefits from Aspose.Slides We're all in. Funnel Plan has gone from being a great tool to help our consultants to build sales and marketing plans for clients, to a 'bet the farm' investment in a self-contained software product licensed as a software service (SaaS) model. Our clients have built over 2000 sales and marketing plans using Funnel Plan and we learn more every day about what clients want. So you'd think it reasonable that we feel we need to build everything ourselves, so that we can own all the IP. Our READ MORE ›

By |Strategy, Tactics|
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How to create unforgettable PowerPoint presentations

  By Inka Wibowo As marketers, we use PowerPoint presentations at multiple points in the buyer’s journey – as digital assets on Slideshare to position with prospective buyers, and in sales meetings with prospects. We also use them internally to train others, and to report on campaign progress. It’s a tool that we use to communicate, and to engage audiences both visually and verbally. PowerPoint is therefore an undeniably powerful marketing tool. Yet, how many times have you walked away from someone else’s PowerPoint presentation without remembering a single word of what was said? If you have, it’s not your READ MORE ›

By |Tactics|
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Hugh Macfarlane to present keynote at CRM Acceleration

February 21st, Melbourne, VIC, AU – align.me CEO & Founder, Hugh Macfarlane, has accepted an invitation from Sugar CRM to provide a keynote presentation at CRM Acceleration in Sydney and Melbourne this March. Hugh’s keynote will address ‘How to Make Your Funnel Flow Faster with SugarCRM.' SugarCRM provides open source CRM software used by over 7,000 customers, and more than 1 million users for executing marketing and sales strategies. The two four-hour seminars will cover successful CRM strategy and implementation. Event details: 2ndMarch 2011, 2pm – 6pm, Stamford Plaza, Melbourne. 4thMarch 2011, 2pm – 6pm, Kirribili Club, READ MORE ›

By |Alignment, News, Tactics, Velocity|
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