Posts

Why you should fix your brand credibility before your visibility [video]

We marketers spend a lot of time making our brands visible. Before you do that though, make sure your brand is credible before you make it visible. Here are 4 ways to increase your brand credibility. What your brand stands for is important, but it’s not important if you’re not being considered. You need first […]

B2B marketing and the Black Swan [video]

I’ve just been reading Nassim Nicholas Taleb’s book, The Black Swan. It is a fantastic book with some really important lessons for marketers. Essentially, a Black Swan is a rare, unpredictable and big impact event. Despite this, we try to retrospectively fit justification to explain why it occurred. If your forecasts are less than 100% […]

Sales and marketing blogs [video]

Indexes of thousands marketing blogs are great for SEO. Make really sticky content. Today we’re going to review five of those indexes and explain how, and why, the sites have created those indexes of thousands of marketing blogs. Let’s start with I’ve concluded and then I’ll explain why I’ve concluded that. Number one: find the […]

How to position your brand in the category

We get this wrong all the time. Businesses seek “brand awareness” in order to position their brand prominently in a given category. Unfortunately, while this is all fine and dandy in theory, it is inevitably followed by salespeople complaining about the marketing departments feeble attempt at positioning the qualities of their products and services relative to competitors. Getting your […]

Connecting the Buyer’s Journey, Your Pipeline and Your Revenue Goals

The changing shape of the buyer’s journey has introduced a raft of new issues for sales leaders who are trying to manage sales pipelines and generate accurate revenue forecasts. Prospects are leveraging the internet and business social media to do their research – and engaging sales people later in the decision making process. In fact, […]