Measure B2B Marketing on closures

  Want to receive more blogs like this? Subscribe to our twice weekly B2B marketing insights! Get your copy of our 2014 Sales and Marketing Alignment Report You should expect, what you inspect, and it seems that measurement of Marketing still has a great impact on effectiveness. “You should expect, what you inspect” is one of many quotes attributed to […]

How to choose measures you can act on

If you don’t know what’s working, how do you know what to change? So measure inputs (not outputs), measure buyer progression, and – don’t measure what you’re not prepared to change (or can’t). To most ears, “Measuring Sales and Marketing effectiveness” sounds like a low priority. It may be on your B or C list, […]