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What is B2B Marketing? [video]

What is B2B Marketing? If you think the answer is obvious, and even too basic to discuss, why does everyone get it so wrong? Let’s explore a few notable definitions and build a simple, clear answer. Here’s my take. A defintition of B2B Marketing B2B Marketing is the process of planning and executing strategies and campaigns […]

Sales and Marketing training lifts performance where you’d least expect it

Training your marketers does little to help them generate leads that are more ‘acceptable’ to Sales, nor does increasing the training of your salespeople improve their ability to close. If this is the case, why bother investing in training at all? In this week’s blog, Hugh explains why investing heavily in training for Sales and Marketing does deliver benefits, but not where you’d expect. […]

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