4x engagement from good customer onboarding for SaaS

Woo hoo! A hundred new trial users signed up to your application. Do you celebrate? Not yet. I want to explain the benefits of customer onboarding for SaaS (software as a service). Signing up for a trial is obviously a long way short of the finish line. Converting these trial users to paid subscribers is a clear next focus. But even paid users aren't over the line yet, either. The moment of purchase or trial is just the start of a mini journey. We need to get the user to the next incremental value as fast as READ MORE

3 B2B sales trends that cannot be ignored

Forward from Brett Bonser: As a new member of our team, I am delighted to allow Claudia to share with you her findings - on key B2B sales trends that are shaping the future. Don’t let your sales be left behind. Read on, to prepare yourself for the changes ahead. As a business leader, you need to keep up with the rapidly evolving B2B selling environment. Your customers are continuing to change the way they engage and buy. To make things even harder, digitally aggressive new competitors will be entering into the market, intent on disrupting the READ MORE

How we produce our weekly video B2B Marketing blog

  If you are committed to a regular schedule of blogging, you'll know that the production needs to be efficient or the process can quickly become unaffordable. Video is a super engaging medium for blogging, but might appear unaffordable at first glance. Great corporate videos on your web site deserve a high quality production, but frequent video blogs need 'good enough' production only. At align.me, we're a long way from the efficiency we think we can achieve, but have mastered the art of good-enough quality video blog production and are pleased to let you under the covers READ MORE

Marketing automation delivers scale, but not confidence

  Want to receive more blogs like this? Subscribe to our twice weekly B2B marketing insights! Get your copy of our 2014 Sales and Marketing Alignment Report Is Marketing automation really worth the effort and expense? In this week's blog, Hugh delves into findings from the 2013 Sales and Alignment report to show how marketing automation delivers scale, but not always confidence. Even firms just planning to automate marketing have improved efficiencies in marketing's contribution to revenue and customer retention. That's got to be something to consider.

How much does content marketing actually cost?

Last year, content marketing spread like wildfire. Now, over 91% of B2B marketers are currently using content marketing, according to a survey by the Content Marketing Institute. And even more excitingly, content marketing has been proven to be one of the most effective tactics for lead generation. Despite this, businesses are somewhat lost when it comes to the numbers. Even now, business owners are still doubtful about their content marketing spend. Some common questions are: How much should I spend on content marketing? What portion of my marketing budget should be allocated to content marketing? How much READ MORE

2020-06-16T09:25:14+10:00By |Velocity|

Stand Out by Helping Out: How Customer Centricity Can Help you Win Business

Imagine for a minute that it is the 1920s and you have been doing the washing by hand your entire life. You have had to fetch water eight to ten times a day from a pump, well or spring to do your washing. Your mother did her washing by hand and so did her parents and everyone before them. Recently you’ve heard about machines in commercial plants that can do a lot of washing automatically and you know people are now buying these machines for their homes. You also, after some contemplation and discussion with friends and READ MORE

Why marketers are now your best salespeople

I know I'm beginning to sound like a broken record, but the research we read from many marketing research firms such as Forrester, Gartner and IDC tells the same story over and over again. Today's buyer OWNS the buying cycle more now than ever before. Salespeople are losing control and being pushed further and further down the buying decision process. Of course it varies greatly with product complexity and market maturity, but Forrester's research confirms that today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they contact the vendor. Similarly, READ MORE

The digital marketing disconnect: The vaccum facing business leaders

"There is a digital disconnect in executive ranks, a leadership vacuum created by a mismatch between expertise and authority." So says Jake Scrofman in The Harvard Business Review Blog. This pithy summary hits the nail on the head. In many, many of our meetings with prospective and current clients the senior team are aware, in principle at least, of the potential of digital, inbound marketing to drive increased revenue, improve sales and marketing efficiency and a reduction in their cost of sales. But they don't know what and how to change. The result is they cling to READ MORE

Why business leaders must shift budgets from Sales to Marketing

The simple answer to this question is because the way your customers are buying is changing. But here is the explanation. Multiple respected research firms such as Forrester, Gartner, The Corporate Executive Board and IDC are finding that today's buyer is 'self serving', finding the information they need to help move along their buying cycle without any intervention from the vendor at all. Research has shown that B2B buyers are completing between 60 - 90% of their buying journey before contacting any vendors. They are downloading content, joining in discussions on social media, such as LinkedIn, watching READ MORE

How to build mobile-friendly websites and emails

Your target market is increasingly reading your website on small devices, which means much of your designer's hard work is wasted. If your pages are not formatted with mobile viewing in mind, chances are your users will click away quickly. Some will argue that this is a consumer phenomenon, but that's a cop-out. The reality is that your audience is becoming less patient by the day, and if your content can't be digested easily, it won't be. Even for sites that enjoy a good proportion of patient, desk-bound visitors, the emails that promote your web copy and READ MORE

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