Landing page experiment and 5 big lessons for B2B [video]
Have you ever run an AB test or an experiment? We do them all the time, but in B2B marketing there’s a few little traps that can catch you because the data can tell you lies and you’ll form the wrong conclusions. I’ll show you how to avoid those wrong conclusions and to use tests to optimize all of your marketing. The first thing I want to address is why we do these tests and why we take them through to the conclusion of trying to be statistically significant. First, we can get really big improvements READ MORE ›