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Using PURLs in Direct Mail
/in B2B marketing blog /by Charlotte MackenzieWhat is a PURL and why would I use one? By Charlotte Mackenzie Well, the answer is pretty simple. PURL stands for ‘personalised URL’, which is exactly what it is; a fully-trackable online address that is exclusive to the individual buyer. When a person visits their PURL, it redirects to whatever URL you want it […]
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