Posts

Why email newsletters don’t work [video]

Email newsletters don’t work. That might be an unpopular opinion-  but it’s true! Email newsletters are poor marketing tactics, simply because your inactive buyers don’t care about your new features, your recent wins, or your stellar hiring decisions. They simply don’t care about your news. This isn’t a recent change. Email newsletters have never been […]

Cold email templates [video]

We were asked to look at cold email templates for B2B. We found 16, and unpacked what we think the essential common elements are of the recommendations. We’ve added one really critical missing ingredients. It’s important. We’ve added it in, and we’ve created our own template that you can base your own cold email template […]