Posts

Why you should fix your brand credibility before your visibility [video]

We marketers spend a lot of time making our brands visible. Before you do that though, make sure your brand is credible before you make it visible. Here are 4 ways to increase your brand credibility. What your brand stands for is important, but it’s not important if you’re not being considered. You need first […]

Seven ways to distribute your content widely

  If you followed our tips from last week’s Funnel Vision you now have loads of great digital content for your B2B marketing. You’ve got white papers, videos and webinars from your own great ideas, and great ideas from others who have a view that supports your own. How do you get that great content […]

Five steps to leveraging 3rd party content

With the best will in the world, you will never be able to create enough content to meet all of your market’s appetite for content. So are asking your audience to read widely. those other sources include your competition, as well as others who might not be competition, but definitely are not arguing a view […]

Six steps to building a content roadmap for years of killer content

Want to receive more blogs like this? Subscribe to our twice weekly B2B marketing insights! Get your copy of our 2014 Sales and Marketing Alignment Report Building great blog content scares many away from content marketing. They’ll say something like “I don’t have that much to say about it (the topic).” Others blog regularly, but their topics […]

How to build a marketing message that creates opportunities that only you can win

Want to receive more blogs like this? Subscribe to our twice weekly B2B marketing insights! Get your copy of our 2014 Sales and Marketing Alignment Report We’re all somewhat in love with the products and services that we take to market. And we can all tell good stories about why that product or service is fantastic. A […]

How to create compelling content

“What am I expecting my audience to do differently tomorrow?” If you can’t answer this question after consuming a piece of content, then what was the purpose of the communication at all? All too often we finish building our content piece, summarise what we have written, and then fizzle. Or we deliver a vague or unrelated product […]

How to grow your business using the content marketing domino effect

I love those crazy Youtube videos where dozens of (usually nerdy) students have spent weeks crawling around on hands and knees laying out hundreds of thousands of dominoes, all in preparation for the big moment that kicks off one almighty chain reaction. A great B2B content marketing strategy should have exactly this effect on your […]

How to choose content to move buyers through your funnel

Do you lead or do you demand? I read a great article from the Content Marketing Institute asking whether we should focus on lead generation or demand generation. I’m going to show you how to answer that question for yourself. In the article, the Content Marketing Institute – a very highly regarded organisation by the […]