Posts

Trade shows are a wickedly expensive way to reach a new market

Spending the day at Salesforce World Tour in Melbourne provided ample evidence that events work wonderfully well for the organisers and often poorly for those who sponsor or take booths. For context, this event is largely pitched at existing users, not prospects, so it’s preaching to the choir somewhat. Let’s start with what was amazing […]

Hugh Macfarlane to present Funnel Plan training workshop for b2b marketers at DemandCon in May 2012

April 16, 2012, Melbourne, Australia – align.me Founder and CEO, Hugh Macfarlane, will present his trademark “Funnel Logic” in a training workshop at DemandCon in London this May. The workshop will be held on May 29th 2012, and will help participants bring together all that they learn during the conference into a highly actionable plan for […]