Trade shows are a wickedly expensive way to reach a new market
Spending the day at Salesforce World Tour in Melbourne provided ample evidence that events work wonderfully well for the organisers and often poorly for those who sponsor or take booths. For context, this event is largely pitched at existing users, not prospects, so it's preaching to the choir somewhat. Let's start with what was amazing at this event: mostly everything Salesforce did, but scale particularly. In the keynote theatre, the speakers were not on stage but wandered through the large crowd set out 'in the round' with a couple of static camera guys and a mobile cameraman READ MORE ›