Why B2B content marketing could be your greatest asset in 2022

It's understandable that some B2B businesses have yet to utilise content marketing in their strategy - but the growing importance of content marketing can't be emphasised enough. Whilst content marketing has grown in popularity over the last decade, the benefits to B2B businesses may not yet be clear enough for some executives to want to invest in it. In our blog below we take a deep dive into why B2B businesses should consider investing in content marketing in 2022: No B2B content marketing plan? You might be missing big opportunities With a longer sales cycle and more READ MORE ›

By |Tactics|
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Build a B2B content marketing plan you’ll actually stick to

It's easy to overlook the importance of content marketing. Tactics like blogging, thought leadership and organic posting can often lose out to more lead and sales-based tactics. While positioning with content is a vital part of marketing, the idea that it doesn't convert makes it less attractive to a lot of businesses - and not worth the precious time and resources. However, the value of positioning through content marketing should never be underestimated. We consistently see our clients achieve conversions from customers who have been receiving content from them for months – even years. Even if you READ MORE ›

By |Tactics|
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Being authentically useful with your content marketing

As a company, we're pretty successful sales and marketing specialists (if I do say so myself). As part of our everyday offering we: plan the sales and marketing for many large and small companies globally contribute to a part of the marketing for a handful of large companies - also globally do (almost all of) the marketing for around 50 smaller Australian businesses. But at the same time, our own marketing often suffers. We don't have enough time, worry that we don't have enough worthy ideas, and sometimes struggle with a consistent brand voice. We work super READ MORE ›

By |Tactics|
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Sales and marketing blogs [video]

Indexes of thousands marketing blogs are great for SEO. Make really sticky content. Today we're going to review five of those indexes and explain how, and why, the sites have created those indexes of thousands of marketing blogs. Let's start with I've concluded and then I'll explain why I've concluded that. Number one: find the best blogs that you personally enjoy reading. There's no point creating content that you're not personally interested in. That's inauthentic. Secondly, though edit that list with your audience in mind. Third, summarize the content and link fully. Don't steal copy. You're just READ MORE ›

By |Sales, Skills, Strategy, Tactics|
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Brand identity template for B2B [video]

Brand matters. It matters to you and it matters to your customers, what you stand for, and how you stand for those things really does matter, but how do you create a brand that really stands out? That's why in today's show, I'll give you a great brand identity template for B2B. This week we're going to take a look at brand and specifically through the lens of brand identity template. We'll look at 50 brand identity templates and synthesize them, and then explain why they fundamentally, all of them collectively and individually miss the mark, completely READ MORE ›

By |Tactics|
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How we produce our weekly video B2B Marketing blog

  If you are committed to a regular schedule of blogging, you'll know that the production needs to be efficient or the process can quickly become unaffordable. Video is a super engaging medium for blogging, but might appear unaffordable at first glance. Great corporate videos on your web site deserve a high quality production, but frequent video blogs need 'good enough' production only. At align.me, we're a long way from the efficiency we think we can achieve, but have mastered the art of good-enough quality video blog production and are pleased to let you under the covers READ MORE ›

By |Tactics, Velocity|
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Six steps to building a content roadmap for years of killer content

Want to receive more content like this? Subscribe to our monthly B2B marketing blog! Get your copy of our 2014 Sales and Marketing Alignment Report Building great blog content scares many away from content marketing. They'll say something like "I don't have that much to say about it (the topic)." Others blog regularly, but their topics are chosen randomly and don't build any kind of brand or slowly sway opinion. The purpose of any blog should be to remain positioned with your market, and to subtly concept-condition them. That is, if your blogs do their job, you'll enjoy inbound leads READ MORE ›

By |Tactics|
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How to build blog subscribers – 20 top tips for B2B Marketers

So you’ve set up an awesome blog. And you’re generating really great content. But your Mum is your only subscriber! What now? Well it’s time to spread the word so that you can begin accumulating dedicated readers. Remember that thousands – if not millions – of web surfers are always searching for information to answer the questions they have. In a B2B context, your buyers are searching for information about how to best fix their business pain. Perhaps one of the most effective techniques to spreading the word is guest blogging. Now you have content and a READ MORE ›

By |Tactics|
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Blogging: The Swiss Army Knife of B2B Marketing

Don’t be fooled by its unglamorous appearance and unassuming nature. Your blog is your most powerful survival tool in the B2B marketing jungle. Just like a swiss army knife, it can perform a multitude of functions required for survival. These functions include : Traffic Generation It doesn’t matter how amazing your website is if nobody comes to visit. But how does one go about attracting new website visitors? Writing blog posts and distributing them via social media, social bookmarking sites, RSS and email will help you to get found by new people. SEO One of toughest challenges in READ MORE ›

By |Tactics|
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Six steps to build your credibility

Chris Fell, Managing Director of g2m Solutions, writes... A recent blog article from Hubspot focused on how small and medium businesses should take the time to build credibility for their companies. They made the point that with emerging new media technologies and online tools, building reputation as a small business and communicating with customers has never been easier. Let's look at a few ways small business owners can build credibility on their own. 6 steps to building small business credibility 1. Start a blog - Starting a blog for your small business is a way to not only improve READ MORE ›

By |Strategy, Tactics|
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