Posts

Sales and marketing blogs [video]

Indexes of thousands marketing blogs are great for SEO. Make really sticky content. Today we’re going to review five of those indexes and explain how, and why, the sites have created those indexes of thousands of marketing blogs. Let’s start with I’ve concluded and then I’ll explain why I’ve concluded that. Number one: find the […]

Brand identity template for B2B [video]

Brand matters. It matters to you and it matters to your customers, what you stand for, and how you stand for those things really does matter, but how do you create a brand that really stands out? That’s why in today’s show, I’ll give you a great brand identity template for B2B. This week we’re […]

How we produce our weekly video B2B Marketing blog

  If you are committed to a regular schedule of blogging, you’ll know that the production needs to be efficient or the process can quickly become unaffordable. Video is a super engaging medium for blogging, but might appear unaffordable at first glance. Great corporate videos on your web site deserve a high quality production, but […]

Six steps to building a content roadmap for years of killer content

Want to receive more blogs like this? Subscribe to our twice weekly B2B marketing insights! Get your copy of our 2014 Sales and Marketing Alignment Report Building great blog content scares many away from content marketing. They’ll say something like “I don’t have that much to say about it (the topic).” Others blog regularly, but their topics […]

How to build blog subscribers – 20 top tips for B2B Marketers

So you’ve set up an awesome blog. And you’re generating really great content. But your Mum is your only subscriber! What now? Well it’s time to spread the word so that you can begin accumulating dedicated readers. Remember that thousands – if not millions – of web surfers are always searching for information to answer […]

Blogging: The Swiss Army Knife of B2B Marketing

Don’t be fooled by its unglamorous appearance and unassuming nature. Your blog is your most powerful survival tool in the B2B marketing jungle. Just like a swiss army knife, it can perform a multitude of functions required for survival. These functions include : Traffic Generation It doesn’t matter how amazing your website is if nobody comes […]

Six steps to build your credibility

Chris Fell, Managing Director of g2m Solutions, writes… A recent blog article from Hubspot focused on how small and medium businesses should take the time to build credibility for their companies. They made the point that with emerging new media technologies and online tools, building reputation as a small business and communicating with customers has never been […]

Use marketing content to get your business found

Chris Fell, Managing Director of g2m Solutions, writes… Modern marketing is all about engaging with your target audience and creating some interesting content that they would find enjoyable or interesting to consume. Use your creative juices to develop interesting content and then leverage that content in as many ways as possible to engage with your […]

Social media – think before you tweet

Chris Fell, Managing Director of g2msolutions, writes… It is simply impossible to read a marketing article these days without someone expressing an opinion about social media. I have actively avoided blogging about this phenomenon up to this point because, well, I didn’t want to be part of the Twitterati (with the emphasis firmly on the […]