Posts

Cold email templates [video]

We were asked to look at cold email templates for B2B. We found 16, and unpacked what we think the essential common elements are of the recommendations. We’ve added one really critical missing ingredients. It’s important. We’ve added it in, and we’ve created our own template that you can base your own cold email template […]

CRM B2B [video]

CRM for B2B is different. A good B2B CRM is built for the sales people first. That’s despite all my strongly held beliefs about alignment. There is simply no point getting marketing and sales aligned around CRM if the sales people won’t use the CRM, so start with a good B2B CRM is going to […]

Lead generation email example [video]

  Email remains a killer lead generation tactic, despite everything that’s new. And so in this episode, I’ve assembled five great lead generation email examples and I offer seven steps to completely nailing email lead generation. Here are my seven steps to powerful B2B lead generation, born from those five great lead generation email examples […]

B2B Marketing tactics with high closure rates

  Want to receive more blogs like this? Subscribe to our twice weekly B2B marketing insights! Get your copy of our 2014 Sales and Marketing Alignment Report In B2B marketing, Marketing tactics early in the journey have more effect on closure rates than sales tactics later in the journey (which is why search beats social, blogging beats […]