Posts

Cold email templates [video]

We were asked to look at cold email templates for B2B. We found 16, and unpacked what we think the essential common elements are of the recommendations. We’ve added one really critical missing ingredients. It’s important. We’ve added it in, and we’ve created our own template that you can base your own cold email template […]

CRM B2B [video]

CRM for B2B is different. A good B2B CRM is built for the sales people first. That’s despite all my strongly held beliefs about alignment. There is simply no point getting marketing and sales aligned around CRM if the sales people won’t use the CRM, so start with a good B2B CRM is going to […]

Lead generation email example [video]

  Email remains a killer lead generation tactic, despite everything that’s new. And so in this episode, I’ve assembled five great lead generation email examples and I offer seven steps to completely nailing email lead generation. Here are my seven steps to powerful B2B lead generation, born from those five great lead generation email examples […]