Posts

Why the Cost of Inaction is so important in B2B Sales

Return on Investment (ROI) projections are often regarded as a critical element of B2B sales proposals, particular for high-value considered purchases. There’s no arguing that they have a role to play – but your sales people would be very unwise to rely on them. In fact, I’ve become convinced that over-reliance on ROI calculations is one of […]

How exactly do you network for success in B2B marketing?

Hugh Macfarlane, Founder & CEO of align.me, writes… How do you make a conference on b2b marketing and sales pay big dividends? ’Networking opportunities’ are one of the major reasons cited for attendance at conferences, conventions and seminars. B2B marketing companies know that most people never take full advantage of these networking opportunities by actually […]