Why should you hire small business consultants, where should you find them, and how should you engage them? I’ve got 4 answers to the why, 4 to the where, and 8 on the how. Let’s start with the why.
Sales training traditionally encourages B2B sales people to “call high” – in fact, it’s hard to keep track of all the articles and publications focused on selling to the C-level (a simple Google search reveals over 100 million hits). “Thought leadership” is no less fashionable amongst the B2B marketing community (over 200 million hits). But […]
Return on Investment (ROI) projections are often regarded as a critical element of B2B sales proposals, particular for high-value considered purchases. There’s no arguing that they have a role to play – but your sales people would be very unwise to rely on them. In fact, I’ve become convinced that over-reliance on ROI calculations is one of […]
By Charlotte Mackenzie At align.me, we communicate with many different businesses all around the world and, like everyone else, we like to look professional when we do it. It goes without saying that all written communication should contain well-written content that represents your company well. But how it looks visually is just as important, […]
Hugh Macfarlane’s featured keynote at DemandCon in May 2011 now available as an interactive video. July 8, 2011, Melbourne, VIC, AU – Hugh Macfarlane, Founder and CEO of align.me and author of The Leaky Funnel, was a featured keynote at DemandCon in May 2011. He then joined Funnel Coach, Charles Besondy, to run a full […]
Hugh Macfarlane, Founder & CEO of align.me, writes… How do you make a conference on b2b marketing and sales pay big dividends? ’Networking opportunities’ are one of the major reasons cited for attendance at conferences, conventions and seminars. B2B marketing companies know that most people never take full advantage of these networking opportunities by actually […]