Posts

Best B2B advertising tactics

With so many digital advertising options available to a B2B marketer, and so few dollars to spend, what are the best B2B advertising tactics worth spending your time and effort on? We’ve done a whole lot of online advertising for align.me and for our clients – and here’s our pick for the 7 best advertising […]

How to generate leads through LinkedIn [video]

LinkedIn’s core proposition remains: get found and get recruited. Keep your CV up to date on LinkedIn. Make it look pretty. Recruiters find you. Job offers come. That’s essentially their proposition. If that’s the case, LinkedIn surely is the most up to date database on the planet for accurate contact information about prospects. How do […]

How to generate leads in B2B [video]

Ever wondered how to generate more leads for B2B? Of course you have. We all do. I’m not going to give you that one killer tactic that you’ve never heard of, because you’ve heard of them all. What I will give you is the best way to build ALL the leads you’ll ever need. And […]

Lead generation email example [video]

  Email remains a killer lead generation tactic, despite everything that’s new. And so in this episode, I’ve assembled five great lead generation email examples and I offer seven steps to completely nailing email lead generation. Here are my seven steps to powerful B2B lead generation, born from those five great lead generation email examples […]

How to get Leads from LinkedIn [video]

Hi again, LinkedIn’s core value proposition remains pretty much the same. It legitimizes putting your CV online, keeping it up-to-date, and putting your best foot forward for future job prospects, for most people. That’s fundamentally its core proposition. A lot of us use it for different purposes, but that’s essentially it. That, therefore, means that […]

Step up your lead generation game with these 5 tips

  As we all know, your website is your shop window. In this day and age your website’s look and feel along with its functionality can really turn your customers on or off, there is hardly anything worse than a dated website that gives you a sense of the early 2000s. Nostalgia is a no-go […]

Why marketers are now your best salespeople

I know I’m beginning to sound like a broken record, but the research we read from many marketing research firms such as Forrester, Gartner and IDC tells the same story over and over again. Today’s buyer OWNS the buying cycle more now than ever before. Salespeople are losing control and being pushed further and further […]

The digital marketing disconnect: The vaccum facing business leaders

“There is a digital disconnect in executive ranks, a leadership vacuum created by a mismatch between expertise and authority.” So says Jake Scrofman in The Harvard Business Review Blog. This pithy summary hits the nail on the head. In many, many of our meetings with prospective and current clients the senior team are aware, in […]

Why you should align your CRM stage names to the Buyers’ Journey

    If the probability of closing a marketing lead is 28% higher for companies that let their marketers change their CRM stages, and 88% higher if those new stages are buyer stages not seller stages, why do only 24% of marketers make this change?   In this blog, Hugh explains the Buyer’s Journey – […]

5 Key Indicators of a High Performing B2B Marketing Strategy

Marketing. The colouring in department or an integral function in achieving your business and revenue goals? More than ever, marketing should have a permanent seat at the board room table. Is your marketing department contributing what they should to your business growth goals? Here are 5 key indicators of a high performance marketing team. The […]