The ultimate guide to planning and presenting an engaging webinar

Thanks to the advances in technology, the rise of digital marketing, and recent world events, webinars have grown in popularity as people have looked for ways to engage more online. It's likely you've been invited to more webinars in the last 18 months than in your entire career combined. The number of online meeting tools that have popped up - and the Zoom share price - alone is evidence enough of just how big this tactic has become. Webinars are a hidden goldmine of potential for you to meaningfully connect and engage with your audience, prime READ MORE

Five ways to lift B2B landing page conversions

A good landing page is key to a successful marketing campaign – it's what will convert your visitors into leads, after all. But a B2B landing page can often be tricky to create due to a lack of understanding of the wants and desires of your audience. B2B consumers are often driven by a real need for a product and have more pragmatic purchasing habits than their B2C counterparts. Knowing how to build an attractive and effective landing page for these consumers will lead to higher conversion rates, a better reputation for your business, and more sales. READ MORE

A Leaders guide to crossing the chasm post-Covid

Back in 2016, I wrote and shared an article that looked at how you should consider market maturity as an input to setting effective go-to-market strategy. The article was originally triggered by a conversation with the owner of a prospect (later a customer of align.me)  Justin Annesley the Managing Director of local printing company  Inkifingus. Justin was struggling with accelerating his SME print business revenue during a period where traditional printers like his needed to transition from long-run print to shorter run, digitally enabled solutions. Many of his traditional buyers were moving away from him to lower READ MORE

Why saying “no” to an opportunity can get you 13% more sales

I want to talk to the topic of sales effectiveness and, in particular, argue why walking away from a bad deal early is a good idea. I could come at this conversation from multiple angles. I could explain why employee satisfaction would be higher if we walked away from bad deals. I could talk about why your market reputation is enhanced by walking away from bad deals. I could mount countless other legitimate arguments. But on this occasion, I want to mount my argument by looking only at the numbers - in particular, resource numbers. I'm going READ MORE

How to use your website data to improve business outcomes

Gathering information about potential customers is a critical component of your B2B marketing strategy. Without it, you won't know where to target your marketing efforts, what strategies to implement or how those efforts are being received. As the saying goes: "what isn't measured can't be managed". Successful business owners understand the importance of assessing the market to make informed decisions that align with internal goals and external market forces. By monitoring how potential customers interact with your website, you can leverage data-driven tactics to improve their experiences; building visibility, engagement, clicks and conversions for your brand. Website READ MORE

How CRM customisation affects your B2B sales and marketing success

When you make a sale, the details of that sale can be used to create more sales opportunities. You want to know who the buyer is and what they need, so you can upsell and cross sell. You want to know why they needed your product or service so you can sell to others like them. And you want to know how they found you so you can reach others in the same way. On the other hand, you also want to know the how’s and why’s of prospects that leak, so you can adjust your approach READ MORE

Is it worth advertising on search engines other than Google?

Google is, without a doubt, the most used search platform in the world. It sees about 7 billion searches every day, and has become such an integral part of everyday life that it’s transformed from a noun to a verb. The answer to any questions these days? “Google it”. Because Google has the monopoly on search engines, it seems like the obvious place to put an advertisement. Google search and display ads are popular tactics amongst all kinds of businesses. With 86% of the market using Google, your ads have the chance to get in front of READ MORE

Best B2B advertising tactics

With so many digital advertising options available to a B2B marketer, and so few dollars to spend, what are the best B2B advertising tactics worth spending your time and effort on? We've done a whole lot of online advertising for align.me and for our clients - and here's our pick for the 7 best advertising tactics for B2B, in order of importance: Remarketing website visitors Retargeting on social platforms Lookalike retargeting Custom lists Search Lookalike customers and prospects Display There's our top 7. But before we go into those tactics specifically, let me first talk about digital READ MORE

How to generate leads through LinkedIn [video]

LinkedIn’s core proposition remains: get found and get recruited. Keep your CV up to date on LinkedIn. Make it look pretty. Recruiters find you. Job offers come. That’s essentially their proposition. If that’s the case, LinkedIn surely is the most up to date database on the planet for accurate contact information about prospects. How do we tap that rich, up to date database to generate great B2B leads through LinkedIn? https://youtu.be/OjotgxKxOs8 Watch the video above where I show you step by step how to use Lead Builder to get your list.  Start with your target market The READ MORE

How to generate leads in B2B [video]

Ever wondered how to generate more leads for B2B? Of course you have. We all do. I'm not going to give you that one killer tactic that you've never heard of, because you've heard of them all. What I will give you is the best way to build ALL the leads you'll ever need. And how do I know? We've got 2000 go-to-market plans in our database, 500 of which we hand built with our clients. https://www.youtube.com/watch?v=uKxpDN5D6-g 5 Steps to generate leads in B2B Load up your Funnel Plan with tactics to move buyers from 'gap READ MORE

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