Search or display advertising for B2B [video]
Should you use search or display ads for B2B? And what should the landing page offer? Should you follow up with telemarketing or an email sequence? We're going to answer those questions in this blog. So, should you use search or display ads for B2B? You probably already know I'm going to say "it depends". But I'm not going to duck the question. It depends on only one thing, and it's easy to get your head around this topic. I'll show you how to think about it, then what you should be doing with keywords, landing page READ MORE ›