Posts

Search or display advertising for B2B [video]

Should you use search or display ads for B2B? And what should the landing page offer? Should you follow up with telemarketing or an email sequence? We’re going to answer those questions in this blog. So, should you use search or display ads for B2B? You probably already know I’m going to say “it depends”. […]

Best B2B advertising tactics

With so many digital advertising options available to a B2B marketer, and so few dollars to spend, what are the best B2B advertising tactics worth spending your time and effort on? We’ve done a whole lot of online advertising for align.me and for our clients – and here’s our pick for the 7 best advertising […]

B2B advertising [video]

  Unlike in consumer marketing where advertising may will be your first choice, in B2B marketing, often advertising is the last tactic that you’ll choose, but that’s not to mean that it’s not a great tactic. It’s not to mean that we still don’t need to master it like we need to master every other […]

B2B advertising strategy in 7 steps [video]

You don’t need any more leads. Seriously, you don’t need any more leads. Well, at least you don’t need any of the wrong kind of leads. Your B2B advertising strategy needs to be set to generate more of the right kind of prospects. There’s simply no point spending any money on dealing with leads, generating […]