August 10, 2009, London, UK – is pleased to announce the appointment of Pascale Hall, of Animated Enterprises, as an accredited Funnel Coach.

After successfully completing her sales and delivery accreditation in London on the 10th of July, Hall will now sell and deliver Funnel Academy and Funnel Camp across France.

Hall is passionate about sales, and specialises in strategic account management, complex sales and processes, negotiations, presentation skills and sales management coaching.

Her style is pragmatic, energetic, positive and multi-cultural, bringing both a theoretical and individual approach to her work. Hall can coach and facilitate in English, French and Dutch, and has lived in France, Portugal, Austria and Belgium.

Funnel Academy – marketing training is a combination of classroom-style teaching, team workshops and peer networking, and ramps the performance of B2B marketing professionals with training in forming strategy, building campaigns, selecting tactics and measuring results.

Of Funnel Academy, Hugh Macfarlane – Founder & CEO of – says, “B2B marketers face complicated challenges. We can provide them with the tools to develop clear marketing plans and the skills to align their plans with their sales organization. The result is greater sales success.”

Funnel Camp – marketing planning is a unique planning approach which addresses the most common sales and marketing management issue in business today – lack of alignment. Funnel Camp aligns sales and marketing leaders around a single plan – blisteringly clear and highly actionable – so that the confusion that arises from separate marketing plans and sales plans is eliminated.

Both products are underpinned by’s proven B2B sales and marketing methodology, Funnel Logic.

Designed to increase prospect progression through the sales funnel, Funnel Logic dramatically improves sales and marketing effectiveness. At its core are four key principles regarding how sales and marketing are conducted in the best-run B2B businesses:

1. The aggregate Sales / Marketing function should build its activities around a clear and singular view of the buyers’ journey (not the sales cycle);

2. This journey should be dimensioned (how many prospects will progress through each stage of this journey over time);

3. The plans of Marketing and Sales should detail how they intend (together) to cause this progression; and

4. The actual progression should be measured, so that tactics which work can be bolstered, and those which do not can be shelved. welcomes Pascale Hall to the fold, and wishes her all the best as a seller and deliverer of Funnel Academy and Funnel Camp.

Contact Pascale Hall

Mobile: +33 (6) 3306 0461
Email: [email protected]