‘Funnel Vision’ is a B2B marketing blog that provides B2B Sales and Marketing tips using the buyer-centric principles of Funnel Logic. Published weekly, this blog is a collaboration between align.me’s global network of B2B marketing consultants (we call them Funnel Coaches). Through quickly-digested and actionable sales and marketing tips, Funnel Vision takes you and other sales and marketing leaders through a journey to discover means for growth in your business.

Telemarketing scripts [video]

Telemarketing scripts are aimed to help the uncomfortable get comfortable, and the poor get good. They rarely do either. Today I’m going to show you a number of telemarketing scripts, summarise them, and make one big change to that summarised set to help you get more effective at telemarketing for complex B2B selling. Telemarketing needs […]

How to generate leads through LinkedIn [video]

LinkedIn’s core proposition remains: get found and get recruited. Keep your CV up to date on LinkedIn. Make it look pretty. Recruiters find you. Job offers come. That’s essentially their proposition. If that’s the case, LinkedIn surely is the most up to date database on the planet for accurate contact information about prospects. How do […]

5 Key Skills of a Marketing Manager [Video]

What skills does a Marketing Manager need? These are the skills needed by a marketing manager (note that they are different from the skills needed by a solo marketer): Skill development Selection/ deselection of talent with those same skills Buyer’s perspective Selling process Planning and measurement   I googled “skills of a Marketing Manager” and […]

What is B2B Marketing? [video]

What is B2B Marketing? If you think the answer is obvious, and even too basic to discuss, why does everyone get it so wrong? Let’s explore a few notable definitions and build a simple, clear answer. Here’s my take. A defintition of B2B Marketing B2B Marketing is the process of planning and executing strategies and campaigns […]

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