Funnel Vision is a blog for B2B marketers, sales leaders, and business owners who want to know what works.

Based off 20 years of advising large growth businesses and being ‘on the tools’ for the SME’s who entrust us with their marketing, we’ve done the hard yards to weave valuable insights and actionable steps into resources for the B2B industry.

Search or display advertising for B2B [video]

Should you use search or display ads for B2B? And what should the landing page offer? Should you follow up with telemarketing or an email sequence? We’re going to answer those questions in this blog. So, should you use search or display ads for B2B? You probably already know I’m going to say “it depends”. […]

Start with why your buyers need a solution like yours [video]

If you are one of the over three million viewers who’ve seen Simon Sinek’s Ted Talk –  Start with why, you’d know that ‘the why’ is more important than ‘the how’ or ‘the what’. The what is your product, the how is the unique way you do what you do, and the why is what […]

Never copy marketing tactics [video]

Should you copy marketing tactics from a competitor or your own past successes? The answer is categorically “no”, and I’ll show you why. I’ll also show you how to build a tailored campaign based on your unique market segments instead! We all learn from each other, and the more experience you accumulate, the more value you […]

Best B2B advertising tactics

With so many digital advertising options available to a B2B marketer, and so few dollars to spend, what are the best B2B advertising tactics worth spending your time and effort on? We’ve done a whole lot of online advertising for align.me and for our clients – and here’s our pick for the 7 best advertising […]

How to leave voicemails that actually get call backs [video]

We’ve recently been discussing how to earn a new meeting. In this week’s show, we’ll explore the best B2B voicemail script for complex sales. In complex B2B, a full-time and well-skilled outbound cold caller might manage one or two conversations a day. A sales professional that gives cold calling only one or two hours a day […]

Telemarketing scripts [video]

Telemarketing scripts are aimed to help the uncomfortable get comfortable, and the poor get good. They rarely do either. Today I’m going to show you a number of telemarketing scripts, summarise them, and make one big change to that summarised set to help you get more effective at telemarketing for complex B2B selling. Telemarketing needs […]

Set your B2B marketing strategy around your buyers’ maturity

There are no obviously good ideas in strategy. The very same strategy that you saw somebody else employ to great effect, could be completely the wrong idea for you. And, the same strategy that you have employed previously might just be the wrong strategy as well. How you set your target market, your channel, your […]

Ask pain funnel questions in the right order [video]

The best pain funnel questions, asked at the wrong time, will lose you a deal you might have won if you’d asked them in the right order. Popular sales training company Sandler uses the term ‘pain funnel questions’ to describe the questions a sales person should ask. I’m going to show you today that their […]

Best cold email template and 7 steps to build it [Video]

Cold calls suck. Sales people hate them and buyers hate them. The hit rate is unsurprisingly low, and the process is demoralising. But if you have to, be smart about overcoming the common barriers by using a proven cold email template. A buyer who has stuck their hand up will always be more valuable than […]

8 tips for writing the best cold sales email [video]

In a perfect world, sales would only be following up leads that marketing had generated. In an even more perfect world, it would only be Inside Sales, not Sales, making that first human approach. But if, in the real world you need to make cold sales emails, how do you do it? The first thing […]

How to generate leads through LinkedIn [video]

LinkedIn’s core proposition remains: get found and get recruited. Keep your CV up to date on LinkedIn. Make it look pretty. Recruiters find you. Job offers come. That’s essentially their proposition. If that’s the case, LinkedIn surely is the most up to date database on the planet for accurate contact information about prospects. How do […]

Go to market strategy examples [video]

The best way to build a go to market strategy is to copy someone else. Unless you want to make money, or grow consistently, and then it’s not such a great idea. Let me show you why with three go to market strategy examples. The right strategy doesn’t depend on your product, but your buyers. […]

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